MoreMagic Solutions Offers International Recharge for Mobile Phones in Mexico

NEWTON, Mass. and MEXICO CITY, March 9 /PRNewswire/ -- MMT Americas, Mexico City -- MoreMagic Solutions, a leading mobile financial solutions provider, and Telcel, the largest mobile operator in Mexico, subsidiary of America Movil, announced today that international friends and family of Telcel customers are now able to recharge Telcel mobile phones, and transfer electronic airtime for Telcel's prepaid users, using the MoreMagic Solutions International Recharge Hub.  From 46,000 Western Union Agent locations throughout the United States, as well as additional international retail locations, or the web - www.etopuponline.com, a customer can purchase a gift of prepaid airtime, or transfer electronic airtime, to a Telcel phone.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090716/NE47191LOGO )

The MoreMagic Solutions platform offers international recharge, or "TopUp" transactions and settlements for Telcel, extending the Telcel brand to the United States and worldwide.  MoreMagic Solutions also interconnects with America Movil subsidiaries in Brazil, Dominican Republic, Jamaica, El Salvador, Guatemala, Honduras, Nicaragua, and Peru, which operate under the Claro brand.

Mexico is the leading country of origin for US immigrants, with the Mexican-born population numbering 11.5 million in early 2009, according to the Pew Hispanic Center. MoreMagic Solutions is offering members of this community the opportunity to give a directed gift to a friend or family member in Mexico, sending electronic airtime for Telcel prepaid phones.

When a member of the Mexican community in the United States, or another country, sends a TopUp, the electronic airtime is immediately available, and the recipient is notified with a personalized SMS message. The gift of an electronic airtime recharge is immediately available on the Telcel mobile phone, and will result in more calls from home.

"Western Union is known for helping to connect people to their loved ones around the world," said David Shapiro, Senior Vice President, Western Union Global Payments. "Our relationship with MoreMagic Solutions is just one more example of how we are using our unparalleled Agent network to provide consumers with the services they want and need."

"Mexican communities in the United States, and around the world, maintain strong ties with friends and family back home, and customers in these communities understand that gifts of airtime for Telcel phones are immediate and inexpensive," said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. "MoreMagic Solutions is pleased to make Telcel recharges available through Western Union Agent locations, additional retail locations and etopuponline.com, so that customers can direct their giving in an immediate and personal way."

Telcel

Telcel is the leading wireless services provider in Mexico with more than 59.2 million clients and 90% of the Mexican wireless market. In operation since 1989, Telcel offers a wide array of voice and data services in GSM/GPRS/EDGE y UMTS / HSDPA network in Latin America. www.telcel.com

Telcel is a subsidiary of America Movil (NYSE: AMX) (Nasdaq: AMOV) (BMV: AMX), the leading provider of wireless services in Latin America. As of December 31, 2009 it had over 201 million wireless subscribers.

MoreMagic Solutions

With deployments in more than 60 countries worldwide, MoreMagic Solutions offers transaction platforms for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web. The MoreMagic Solutions high-throughput payment engine and pre-packaged applications enable revenue-generating services, including mobile recharge and mobile money transfer, both domestic and international; mobile banking; bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies. Through MoreMagic Solutions worldwide distribution, MNO-branded services are available for out-of-country customers, enabling communications with relatives back home, and increased usage on mobile networks worldwide. www.moremagic.com

SOURCE MoreMagic Solutions