Moresh Launches Design-Forward Premium Olive Oil at Whole Foods Market U.S.

100% Moroccan. Modern functionality. The countertop-worthy olive oil.

HOUSTON, Sept. 29, 2025 /PRNewswire/ -- Moresh, the award-winning Moroccan extra virgin olive oil brand, is raising the bar for olive oil in the U.S. with the launch of its new Premium Edition, now available at Whole Foods Market locations nationwide.

Sleek, fully opaque, and made to be seen, the new bottle is as countertop-worthy as it is functional. A built-in easy pourer allows for clean, precise drizzling, while the flavor—as vibrant as the bottle itself—delivers a smooth, balanced, fruity profile that enhances every dish.

"Our goal isn't to chase trends—it's to set a new standard," said Wajih Rekik, CEO of CHO America. "Moresh combines the elegance of a design object with the integrity of a product made at the source. It's an olive oil you're proud to cook with, gift, and leave out on display."

First cold pressed from Morocco's finest olives within hours of harvest at CHO's state-of-the-art olive oil mills in Marrakesh, Moresh has earned global recognition for its quality—including awards from the NYIOOC, Berlin GOOA, and Canada IOOC.

Each bottle includes a scannable QR code that traces the oil's journey from harvest to bottling—reinforcing Moresh's commitment to transparency, traceability, and origin you can trust.

Whether it's for the host, the home chef, or simply someone who deserves a little everyday luxury, Moresh's Premium Edition is a bold new staple for the modern kitchen.

Additional gifting options, including a limited-edition tube box, are available at moresh.com

What Makes Moresh Different:

• 100% Moroccan: From groves near Marrakesh, cold pressed within hours of harvest
• First Cold Press: From Morocco's finest Picholine's olives
• Fully traceable: Scan the bottle to see the entire journey
• Elegant, glass bottle: Preserves freshness and complements any kitchen
• Built-in easy pourer: Designed for clean, controlled drizzling
• Award-winning: Recognized by NYIOOC, Berlin GOOA, and Canada IOOC

Moresh isn't just a premium olive oil—it's the new essential for kitchens that care about quality, design, and flavor.

About CHO America
Moresh is produced by CHO America, the vertically integrated, producer-owned company behind Terra Delyssa and Bella Del Sol. With more than 30 years of Mediterranean olive oil expertise, CHO brings high-quality, traceable, and sustainably crafted olive oils to kitchens across North America.

SOURCE CHO America