Morton Salt Sweepstakes Provides 'Reasons to Season' with Chef Rocco DiSpirito

CHICAGO, Nov. 2, 2010 /PRNewswire/ -- Just in time for the holidays, Morton Salt has once again partnered with world renowned Chef Rocco DiSpirito to bring consumers an exciting new promotion called "Morton Reasons to Season".

By visiting www.mortonreasonstoseason.com, shoppers can enter for a chance to win the sweepstakes grand prize of a trip to New York City for a personal cooking demonstration with Chef Rocco DiSpirito.

The website features an interactive game which teaches consumers how to use Morton Sea Salt, Kosher Salt and Table Salt. Playing the game will automatically enter consumers for a chance to win the grand prize, along with hundreds of instant-win prizes, including an autographed copy of DiSpirito's latest book, Now Eat This! 150 of America's Favorite Comfort Foods, All Under 350 Calories. Additional instant-win prizes include free Morton Salt products and Morton Coarse Kosher Salt Cellars.

In addition, 5 delicious custom recipes, created exclusively by Chef Rocco DiSpirito, are available to download. The site also features video demonstrations of Chef Rocco DiSpirito cooking in action.

"As a leader in flavor, we use our expertise to help aspiring home cooks get the most from their meals - from every day dishes to special occasion feasts," says Mark Roberts, CEO of Morton Salt. "We partnered with Rocco because his recipes also inspire and delight home cooks – helping them create gourmet-quality meals with ease."

The sweepstakes and instant-win game run through 12/31/10.

Additional details of the Morton® Reasons to Season Sweepstakes with Rocco are also available on specially-marked packages of Morton® Coarse Kosher Salt that feature the celebrity chef.

The grand-prize winner will be selected in January 2011.

About Morton Salt

Morton Salt, a Chicago-based company, established in 1848, is North America's authority on salt and a leading producer of salt for grocery, water softening, ice control, agricultural, and industrial uses. Morton introduced the nation to the Morton Umbrella Girl and the now-famous slogan, "When It Rains It Pours" in 1914. Since that time, Morton Salt products have graced the shelves of more homes throughout the country than any other brand of salt. For more information go to www.mortonsalt.com.

SOURCE Morton Salt