Mother's Day Spending Up as Online Shoppers Seek Holiday Discounts

BELOIT, Wis., April 26, 2016 /PRNewswire/ -- FatWallet.com launches its annual Mother's Day deals promotion featuring a one-stop resource for finding the best deals and coupons for items moms want most. Overall Mother's Day spending is expected to exceed $22 billion in 2016 ($21.2 billion in 2015 –Fundivo) as gift seekers shop for sales from the holiday's top categories like jewelry, clothing, flowers and new wearable tech. FatWallet's two-week Mother's Day event offers shoppers additional savings  from increased cash back with up to 12% at more than 30 top retailers, including Walmart, Macy's, Kohl's, Back Country, Under Armor, TOMS, American Eagle and Ralph Lauren.

"Mother's Day is the third largest retail holiday of the year," stated Brent Shelton, FatWallet Online Shopping Expert. "Recent heavy spending can be contributed to more moms wanting tech, especially the top selling fitness trackers and smartwatches, which see special discounting leading up to this holiday."

Clothing sales made through FatWallet have grown 47% since 2010 leading up to Mother's Day, while consumer electronics sales for the same time period have eclipsed 80%. According to a report from NPD, 36% of fitness tracker owners in the U.S. are 35-54 years old, 54% were women and one-in-ten U.S. adults now own a fitness tracker. Combined global sales of smartwatches and fitness trackers in 2015 exceeded 51 million with 2016 sales estimates at 84 million (38M fitness trackers + 46M smartwatches–Statista).

Shopping Guide to Top 10 Wearable Deals for Active Moms:

Fitbit Blaze: A "smart" fitness watch that tracks daily activity and heart rate very accurately, with FitStar on-screen workouts and call, text, and calendar notifications. Walmart from $197.97.

Fitbit Alta:  Slim, stylish version of the popular Fitbit Charge HR with swappable bands, basic phone notifications, excellent battery life and basic workout and sleep tracking. Macy's from $129.

Apple Watch Sport:  Light and extreme durable smartwatch with 7 colors  and 22 band options. Displays a wide-array of fitness tracking features, notifications, GPS and information from thousands of third party apps. Best Buy from $299

Xiaomi Mi Band:  Cheap, simple, water-resistant fitness tracker that measures your steps and sleep patterns. No display and only compatible with Android devices. Rakuten from $25.95

Garmin Vivosmart HR:  24/7 heart rate, sleep and advanced fitness tracker that is water-proof with touch-screen displaying smartphone notifications. Crutchfield from $129.99

Jawbone UP3:  Stylish, super-slim fitness tracker with no screen, limited heart rate and sleep tracking. Jawbone App offers coaching and lifestyle tracking. Groupon from $129.99

Mio Fuse:  Sporty band-style fitness tracker houses accurate optical heart rate, time, calories, steps, distance and goal (Android and iOS). Target from $99.99

Adidas MiCoach Fit Smart:  Contoured comfort designed to train runners with a Mio Alpha-powered heart rate sensor and built-in accelerometer (vs. GPS) to track running time, speeds zones, distance and calories. Best Buy from $141.99

Samsung Gear 2:  Smartwatch features a built-in heart rate monitor, fitness tracking, and a touch-screen with smartphone notifications and Samsung Pay. Sears from $299.94

Basis Peak:  Sleek watch style design activity tracker with a sleek. It's main feature is a "real-time" heart rate, sleep tracker and big touch-screen display. Amazon from $199

About:  Fatwallet.com is the preferred online and mobile shopping resource for millions of smart consumers who like to stack discounts to save money. It's a virtual one stop for finding the best deals from 2,000+ retailers like eBay, Walmart, Kohl's, Newegg and Amazon. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. Please contact Brent Shelton ([email protected]) for additional data and insights.

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SOURCE FatWallet