SAN FRANCISCO, Nov. 15, 2017 /PRNewswire/ -- Motista (www.motista.com), a leading marketing technology company that helps business and marketing leaders accelerate growth by activating the emotional connections that predict consumer behavior, today announced that Michael Mathias has joined its executive team as the company's President. Mr. Mathias is tasked with building the overall company and scaling its go-to-market plan across industry sectors and channels.
Mr. Mathias is a senior executive with significant general management experience in high growth companies focused on marketing, software, professional services, big data, analytics and technology. Prior to joining Motista, as he served as President of Target Data, a fast growing, data-driven marketing company, as well as Managing Director of FindLaw, a Thomson Reuters business, General Manager, Global Strategy Executive for Acxiom, and EVP of Agency Services at Merkle. He was an original member of the Merkle executive team that grew the business from less than $10 million to over $300 million.
It's his experience in working with marketing and big data that drew him to Motista. "Motista's predictive intelligence, connecting emotions to behaviors, is groundbreaking. Every business and marketing leader intuitively understands that emotions drive purchase behavior, but until now, there has never been a solution to measure, activate and scale emotional connections with consumers. I look forward to leading Motista's growth in the marketplace," said Mr. Mathias.
"We are excited to welcome Michael to Motista, and to benefit from his considerable expertise in building and leading companies at the intersection of strategy, marketing and analytics. Our clients have seen tremendous results by activating our intelligence on emotional connections, and we are looking forward to making it available to many more companies across sectors," said Scott Magids, Co-Founder and Chief Executive Officer of Motista.
Motista's predictive intelligence enables business leaders to accelerate growth by activating Emotional Connection. Using big data that ties emotions to behaviors, Motista delivers solutions that generate up to 100% gains in customer value. Leaders in retail, packaged goods, technology, financial services, healthcare and hospitality have used Motista's predictive intelligence to target and acquire more profitable customers, significantly increase lifetime value and position their brands for differentiation and profitability. Learn more at www.motista.com or call 650-204-7976.