MOUNTAIN DEW LAUNCHES "THIRST GUARDS" WITH COUNTRY MUSIC SUPERSTAR COLE SWINDELL AND LIMITED-EDITION PIT VIPER COLLABORATION

Iconic Beverage Brand Brings Summer Refreshment to Lake Destinations Nationwide, Saving Empty Coolers One Delivery at a Time

PURCHASE, N.Y., June 30, 2025 /PRNewswire/ -- Mountain Dew, PepsiCo's iconic beverage brand, today announced the launch of "Thirst Guards" to bring ice-cold refreshment directly to fans at key lake destinations nationwide. Led by multi-award-winning country music superstar Cole Swindell, the campaign kicks off July 4th weekend and features on-demand delivery services and on-land takeovers to keep coolers full of Dew to deliver an unmatched energizing summer experience for adventure-seeking fans.

Mountain Dew Thirst Guards program tackles summer's biggest party emergency – the empty cooler – by deploying Mountain Dew-branded Sea-Doos to bring bold, thirst-crushing refreshment directly to boaters and lake-goers at Lake of the Ozarks, MO. On July 5 and 6, fans with empty coolers can text (803)-MTN-DEWS and send their location for an emergency delivery of ice-cold Mountain Dew, while supplies last. The program ensures Mountain Dew enthusiasts never miss a moment of summer fun, providing the refreshment needed for long days on the water.

Cole Swindell, a long-time Mountain Dew fan, will lead the Thirst Guards, making surprise deliveries to fans near MarineMax Osage Beach at Lake of the Ozarks on Sunday, July 6. This authentic partnership comes on the heels of Swindell's new studio album, Spanish Moss, and showcases the natural connection between the country star's carefree and energetic lifestyle and the adventurous brand ethos Mountain Dew is known for.

"Nothing kills the vibe faster than an empty cooler - that's why the Mountain Dew Thirst Guards are here to save the summer, keeping you stocked up and the good times rolling," said Michael Smith, VP Flavored CSD Marketing, PepsiCo Beverages U.S. "We've tapped one of our biggest fans, country music superstar, Cole Swindell to lead the Thirst Guards and surprise fans at Lake of the Ozarks July 4th weekend with ice cold DEW, Pit Vipers and more."

"I've always been a big fan of Mountain Dew, so I'm hyped to lead the Mountain Dew Thirst Guards and help keep the party going July 4th weekend," said Cole Swindell. "Catch me at Lake of the Ozarks filling up coolers, passing out Pit Vipers and blasting my new music -- an ideal summer day!"

Beyond Lake of the Ozarks, the Thirst Guards will also take over Lake Travis, TX, Miller Beach, IN and Myrtle Beach, SC with on-land beach stations packed with ice-cold Mountain Dew, creating an unmatched refreshment experience and keeping legendary summer excitement going all weekend long.

Adventure seekers will also spot the latest Mountain Dew Drop, the brand's limited-edition merchandise collaboration program – a pioneering partnership with Pit Viper featuring two limited-edition sunglasses colorways on the Thirst Guards. Each pair features laser-engraved Mountain Dew logo detailing and hand-applied splatter paint accents, making each piece a one-of-a-kind expression of bold individuality. The designs are directly inspired by the most iconic Mountain Dew flavor expressions: Classic Green representing the original Mountain Dew with refreshing, citrus-forward color cues, and Mountain Dew Baja Blast bringing tropical lime flavor and sun-faded turquoise heat.

The Mountain Dew x Pit Viper sunglasses deliver both style and performance for those who live life outside the lines. Each pair comes housed in collectible packaging plastered with a larger-than-life graphic of the Mountain Dude, because as Mountain Dew fans know, subtlety isn't really the brand's thing. The exclusive collection will be available for purchase while supplies last starting Wednesday, July 16 exclusively on TikTok Shop.

For more information about the Thirst Guards campaign, Cole Swindell partnership, or the Pit Viper collaboration, and to track Thirst Guards locations in real-time, visit www.mountaindew.com or follow @MountainDew on Instagram, Facebook, X and TikTok.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE PepsiCo