Moxie to Host FutureX Live, the Largest Augmented Reality, Virtual Reality and Mixed Reality Conference in the Southeast
Augmented Reality and Virtual Reality Revenue Forecasted to Hit $120 Billion by 2020
ATLANTA, Oct. 6, 2016 /PRNewswire/ -- As part of its ongoing commitment to deliver the next generation of marketing solutions, Moxie announced today that it will host the first-ever FutureX Live conference in Atlanta, Ga. on Oct. 27. Headlining the event will be Jason Silva, Emmy-nominated host of National Geographic Channel's "Brain Games," and John Gaeta, Executive Creative Director at Lucasfilm New Media. Other presenters include experts from Huffington Post, Ryot, USA Today, Discovery VR, Turner, Oculus and more.
Taking place at Moxie's Northyards campus, the daylong summit will explore the promise and possibilities of Augmented Reality, Mixed Reality and Virtual Reality — technologies that are already transforming the way we experience the world. Guests will learn about the expanding role these innovations are playing in everything from marketing, technology and education to mental and physical health. Experts will discuss cutting-edge gear, techniques, experiences and ideas that will give rise to the mass adoption of these new mediums against the following backdrop:
- 2016 was the first billion-dollar year for Virtual Reality (Deloitte TMT Predictions Report)
- Augmented Reality and Virtual Reality revenue are forecasted to hit $120B by 2020 — Q1 2016 alone brought 1B+ investments in Augmented Reality and Virtual Reality (Digi-Capital Augmented/Virtual Reality Report 2016)
- Smartphones are how the masses will experience Augmented Reality and Virtual Reality — and 70% of the world will have access to a smartphone by 2020 (Ericsson Mobility Report)
"From original research to the latest creations to prototypes of future experiences, our goal is to educate both our clients and the Atlanta community on all the ways they can leverage the new opportunities that Augmented Reality, Mixed Reality and Virtual Reality make possible," said Moxie CMO Justin Archer, one of the producers of FutureX Live.
Jerry Hudson and John Rich, VPs of Future Experiences (FutureX) at Moxie and heads of the FutureX Lab, will host the event. As an additional bonus, attendees of the conference will also receive V.I.P. entry into "All Access" — Moxie's annual open house. Last year, the open house drew over 600 people from government, academia, the local tech community and Fortune 500 companies. During FutureX Live and All Access guests will be able to get hands-on with the following demos:
- Groove Jones – Survive the American Horror Story Virtual Reality Experience
- Argon 4.0 – Check out Georgia Tech's groundbreaking Mixed Reality platform
- Color Clash – Team up to play this competitive marker-based Augmented Reality game
- Moe's Rockin' Poster — Explore Moe's Southwest Grill's multi-sensory, food-centric, Augmented Reality homage to Woodstock
FutureX Live is sponsored by AOL, Playwire, Trick 3D and the Georgia Department of Economic Development, and tickets can be purchased at the conference's official Eventbrite page through Oct 21st.
About Moxie (www.moxieusa.com)
Moxie is a modern marketing solutions agency that expertly leverages the value of channel, data, content and technology to help our clients grow with unprecedented pace. Founded in 2000, Moxie has over 400 talented employees in Atlanta, Los Angeles, New York and Pittsburgh and is a transformational component of Publicis Media. Moxie's client roster includes Verizon, The Coca-Cola Company, Chick-fil-A, Nike, Ainsworth Pet Nutrition, Wells Fargo, TGI Fridays, American Cancer Society and Delta.
Media Contact: Jessica Carruth, Senior Marketing & PR Manager, 470-225-3341, [email protected]
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide. Twitter: @PublicisMedia.
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