ATLANTA, May 2, 2019 /PRNewswire/ -- MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a new agreement with U.S. Cellular in order to enhance U.S. Cellular's experiential data capture and analytics program.
U.S. Cellular will utilize MoZeus' state-of-the-art lead generation and engagement platform to capture and increase qualified consumer leads at all U.S. Cellular experiential events (e.g. fairs, festivals, professional sports, trade shows) and participating online activities (e.g. sweepstakes).
MoZeus' proprietary platform equips U.S. Cellular with a cutting-edge solution that includes:
- RFID / QR Code Scanning
- Pre-Event Registration
- Onsite Check-In and Registration
- Digital Lead Capture and Qualification
- Personalized Attendee Content Landing Page (Microsites)
- Gamification & Prize Management
- Immersive Digital Engagement Technologies
- Real-Time Reporting & Analytics
- Data Modeling & Visualization
- Customized Data Exports
- Social Media Integration/Visualization
- Post Event Re-Engagement Plans
"We now see experiential and event marketing tactics being measured and held to the same expectations as other mediums of marketing. The purchase funnel is no longer linear," says Scott Sheppard, CEO of MoZeus. "With consumer data being collected in multiple places/channels, MoZeus' proven methodology and infrastructure connects U.S. Cellular data and analytics with current automation and CRM systems for a holistic picture of their buyers - including unique capabilities to measure program effectiveness, inform business & consumer intelligence and influence go-forward decision making."
"Our experiential team was seeking a dedicated technology expert we could trust to build and maintain a fully-integrated, multi-dimensional engagement platform - and MoZeus has proven to be just that," said Becky Kruse, senior manager of sponsorships at U.S. Cellular. "Given their strong alignment with our focus on providing an unmatched wireless experience, we look forward to a very successful, long-term relationship."
SOURCE MoZeus Worldwide