Mplayit's New App Guru Program Recruits the Industry's Finest Minds to Improve Mobile App Discovery for Consumers

Consumers Can Now Enjoy Expert Commentary And Insight On The Best Apps Available For iPhone and Android Mobile Platforms

Mar 11, 2010, 09:00 ET from Mplayit

SAN FRANCISCO, March 11 /PRNewswire/ -- With thousands of new mobile apps for the latest smartphone platforms hitting the stores every week, sorting the best from the bad is getting ever harder for the average consumer. Starting today, they will have an expert helping hand, thanks to an innovative new service launched today by leading Facebook app store Mplayit.

To help consumers find the mobile apps they want and need, Mplayit today announced App Guru, a feature that allows consumers to receive insight directly from hand-picked experts within the mobile industry. The App Guru program is comprised of luminaries from top mobile industry blogs and sites, who will actively rate and comment on apps in Mplayit's catalogs, adding a valuable additional layer of app discovery to Mplayit's platform. 

"Since the beginning, we have put social discovery and crowd sourcing - getting tips from your friends and seeing which apps are hot and which are not - at the core of our service. Now we're adding expert commentary and rankings from the most respected voices in the industry, all in one place," said Michael Powers, CEO and founder of Mplayit. "We believe it's the ultimate combination for making an informed decision on which apps are best suited for their individual wants and needs." 

With the new program, consumers are able to see a dedicated feed of real-time activity of the Gurus, providing them with a visual guide to what the experts think about the thousands of apps and games available across leading iPhone, Android and smartphone platforms. In addition to providing commentary about the various apps, Guru's can also rank apps on a scale of one to five; apps rated by at least two Gurus with ratings or four or five stars get the top accolade, a "Guru Approved" badge. The "Guru Approved" badge has an associated pop-up that features the Guru ratings and comments in the order they were submitted, and links out to full reviews posted to the Guru's respective sites for users to read more if they wish. 

"We've set the bar high for an app to become 'Guru Approved' so consumers and developers can truly see which apps are a cut above the rest," continued Powers. "It's a simple message really. If your friends like it and it's Guru Approved - get it, you won't be disappointed!" 

The Mplayit App Guru program is in the beginning phase and will continue to add new partners soon to provide users with a broad range of expert opinions, including BlackBerry. Additionally, as consumers can often be the best experts, Mplayit will be giving its most active general users the opportunity to gain "Guru" status as well.

Current App Gurus include: 

iPhone Arcade

Android Arcade

BlackBerry Arcade








Stuart Dredge



Stuart Dredge

Mplayit offers search and try-before-you-buy playable previews of popular mobile applications on leading mobile platforms that are accessible from a standard Web or mobile browser. Users can rate, comment, and recommend individual apps to their social network including Facebook and Twitter. In addition, Mplayit's unique 'Apptivity' feed gives users a view of the most played and recommended apps in real time, adding a useful and entertaining element to regular lists or rankings.

For additional about Mplayit and the Guru App program visit:

About Mplayit

Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit or email You can also follow Mplayit on Twitter: @Mplayit.

SOURCE Mplayit