Mr. Cheese O's Begins Nationwide Rollout Of 100% Natural, Crunchy & Delicious Real Cheese Snack At Summer Fancy Food Show

NEW YORK and SONOMA, Calif., June 25, 2014 /PRNewswire/ -- Into the $80 billion sweet and salty snack category comes a new brand with products that adults and kids alike will welcome with a smile: Introducing Mr. Cheese O's™, a first-of-its-kind, 100% natural, crunchy, delicious, O-shaped real cheese snack.

Made by Sonoma Creamery®, an artisan cheese company based in California Wine Country since 1931 that makes hormone free, all-natural, gluten free cheeses, Mr. Cheese O's is now available in New York City and California and will be on-shelf at supermarkets and specialty food retailers nationwide by September. Attendees of the Summer Fancy Food Show in New York City can come taste all four indulgent varieties of Mr. Cheese O's — Original Parmesan, Cheddar, Tuscan Herb and Sweet Chili — at the Javits Center, Booth #673 in the American Cheese Society Pavilion, June 29 - July 1.

Mr. Cheese O's are made with 100% real Sonoma Cheese®, organic quinoa and other ancient grains, and pack protein and calcium into every bite with just 75 calories per serving. Mr. Cheese O's will surely be as beloved for what they don't have as for what they do:

• 100% real cheese
• Organic quinoa and other ancient grains
• No artificial ingredients
• No preservatives
• Gluten free
• No artificial hormones
• No corn or wheat
• Just 75 calories per serving (150 calories per pack)
• 10 grams of protein per pack
• 25% of daily calcium per pack
• No trans fat
• 0 grams of sugar
• 6 grams of carbohydrates per pack
• Mumbo-jumbo-free label with a short, clear and pronounceable list of ingredients.

Murray's Cheese, New York City's famed cheese shop, is Mr. Cheese O's inaugural retail partner in New York with product in stock just in time for the Summer Fancy Food Show. Murray's, a Greenwich Village landmark since 1940, recently expanded their flagship store to carry hundreds of new items. The cheesemongers there report that Mr. Cheese O's became instantly addictive and are great alongside one of their 300 cheeses. Murray's Cheese has been named "New York's Best Cheese Shop" by The Village Voice, Time Out New York and New York Press. The New York Times calls Murray's a "local landmark" and "a mecca for New Yorkers," while Forbes.com declared Murray's Cheese the "world's best cheese shop."

In California, retail partners at launch include Andronico's Community Markets, Big John's Market, Bolinas People's Store, Broadway Market, Draegers, Fircrest Market, G&G Supermarket, Glenn Ellen Market, Lunardi's, Mendocino Market, Mollie Stone's Markets, Nugget Markets, Oliver's Market, and Sonoma Market.

"We're incredibly excited to have the connoisseurs at Murray's Cheese Shop as our launch partner in New York City, who chose to offer Mr. Cheese O's to their customers after tasting our products and speaking with us about our shared commitment to using natural, high quality ingredients," said John Crean, Sonoma Creamery's CEO. "We're also grateful to have received tremendous support for Mr. Cheese O's in California from many retailers who have been friends of Sonoma Creamery for generations.

"Mr. Cheese O's is a snack parents have been craving: something they can serve guiltlessly, that their kids will love, and something they will snack on themselves," said Mr. Crean. "As we roll out nationally, we look forward to introducing Mr. Cheese O's crunchy great taste, natural ingredients and friendly nutrition label to people across the country in the coming months."

One-ounce packs of Mr. Cheese O's in four varieties — Original Parmesan, Cheddar, Tuscan Herb and Sweet Chili — will be available in the deli and snack aisles at an estimated retail price of $2.49. Learn more at http://mrcheeseos.com, like Mr. Cheese O's on Facebook, and follow on Twitter and Instagram.

To view our Summer Fancy Food Show 2014 online press kit, go to: http://www.virtualpressoffice.com/kit/ok0y  

About Sonoma Creamery: A Commitment to Quality
At the core of Sonoma Creamery's success is a commitment to using the best natural ingredients, starting with rBST free (no artificial hormones) milk to produce superior cheese. Sonoma Creamery then uses the best condiments and spices to craft its flagship Sonoma Jack® brand of award winning flavored Jack cheese. Inspired by the vibrant agricultural bounty of California's Wine Country, Sonoma Creamery was founded in 1931. In the middle of the Great Depression, there was the belief in a simple concept – use the best milk and produce quality cheese. With that in mind, Sonoma Creamery and Sonoma Jack were born. Mr. Cheese O's puts the goodness of real Sonoma Cheese into a delicious, 100% natural, crunchy snack you can enjoy everywhere. Visit Sonoma Creamery's website at www.SonomaCreamery.com.

SOURCE Sonoma Creamery