BEIJING, Nov. 29, 2010 /PRNewswire-Asia/ -- On November 26, Mr. Fan Zeng was appointed as HNA Group's general culture and art consultant and Capital Airlines' ambassador at a ceremony held in the Great Hall of the People, sparking discussions among people both inside and outside of the industry.
With 17 years of history, HNA Group has been committed to building itself as a comprehensive operator in the modern service industry, and has achieved great progress by leveraging opportunities that emerge in the ever-changing world. After decades of dedication, Fan Zeng has become a front-runner in the art community. What makes the tie-up between the two parties which are devoted to different areas so successful?
Companies today are faced with more extensive social responsibilities due to their increasingly diversified operations, and should promote social progress and harmonious development by means of cultural philosophy. For this reason, HNA Group, since its inception, has been absorbing the essence of Chinese traditional culture, creating a unique corporate culture which serves as the core competitiveness for its own development while inspiring innovative thinking. By incorporating its ambition into culture, HNA Group will create a core philosophy with artistic features, in a move to facilitate the revival of the Chinese traditional culture. Mr. Fan Zeng is widely known as a culture master skilled in poetry, calligraphy, paintings, history and philosophy. With deep expertise, excellent art achievements, patriotic sentiments and outstanding contributions to the cultural exchange between China and the rest of the world, he has won the respect and admiration of people from around the world.
The appointment of Mr. Fan Zeng as HNA Group's general culture and art consultant and Capital Airlines' ambassador represents the second time for both parties to cooperate, following the first starting from 2 May 2010 when Beijing Capital Airlines was established. Mr. Fan Zeng acting as HNA Group's general culture and art consultant is based on both parties' connection to culture, while his role as Capital Airlines' ambassador is in view of Capital Airlines' brand core of creating an airline with both Chinese traditional culture background and modern innovation. Mr. Fan Zeng's pursuit of arts and efforts to carry forward Chinese traditional culture are ideally consistent with HNA Group's mission of reviving Chinese culture.
HNA Group-Fan Zeng Art Fund launched
"Asia's Number One Baritone" is the first fund prize receiver
At the event, HNA Group and Mr. Fan Zeng also launched the HNA Group-Fan Zeng Art Fund, with their common sense of social responsibility, and Liao Changyong, known as "Asia's Number One Baritone", was selected as the first fund prize receiver. The fund granted RMB 500,000 to the artist in recognition of his outstanding achievements in the world opera field and contribution to Chinese vocal music.
HNA Group-Fan Zeng Art Fund is jointly funded by HNA Group and Mr. Fan Zeng to promote the progress of Chinese culture and arts and boost the interaction between Chinese culture and others in the world. The fund will work closely with both Chinese and foreign culture and arts organizations for a long time, and will regularly organize authoritative organizations and individuals, in the name of Mr. Fan Zeng, to select Chinese artists as beneficiaries of the fund, to honor their significant contribution to China's cultural and arts undertakings.
HNA Group never forgets to reward the society and people during its development process. The group views corporate social responsibility as a strategy for its development, strongly promoting the enterprise culture spirit of "reward the society and others". HNA Group hopes to support more Chinese artists going global and making a positive contribution to the development of China's culture and art cause via jointly establishing the art fund.
Appointment ceremony attended by many leaders and distinguished personages in literature and art
The activity, hosted by Zhao Zhongxiang and Olivia, is comprised of three parts: "charm of painting and calligraphy" "sound of instruments and music " and "global reputation". The activity is filled with culture tones and wins help and support from all sectors of the community. Attending leaders include He Luli, former vice-chairwoman of NPC Standing Committee, Du Qinglin, Vice Chairman of Chinese People's Political Consultative Conference (CPPCC) and Head of the United Front Work Department of the CPC Central Committee, Li Haifeng, Head of Overseas Chinese Affairs Office of the State Council, Qin Zhigang, Vice Chairman and Deputy Secretary of Party Committee of China Federation of Literary and Art Circles, Ma Zhenchuan, Deputy Director of Beijing Municipal People's Congress, Jiang Gongmin, Director-General of the Beijing Municipal Cultural Bureau, Yang Jingmao, Vice President of National Centre for the Performing Arts, Jiang Ping, Vice President of China Film Group, Yang Liwei, Deputy Head of the China Manned Space Engineering Office, Wang Jian, Vice Chairman and CEO of HNA Group, Liu Jiaxu, board member of HNA Group and Hu Mingbo, Chairman of Beijing Capital Airlines. Distinguished personages in literature and art, including Zhang Guoli, Song Zuying, Tang Can, Wei Ji'an, Cai Guoqing and Guan Mucun also gathered in the Great Hall of the People, adding more lustre to the activity.
Lv Siqing, one of the most famous violinists in China, also made his appearance with melodious music as a gift for the event. The Children and Young Women's Chorus of the China National Symphony Orchestra, one of the world's top children's choruses, sang a song called "Let the World Fill with Love", bringing a kind of "heaven's melody" to each attendance. The event came to an end after Fan Zeng replied to the host Xu Gehui and guests and talked about the significance of art to himself, the country and the people around the theme of "the power of art", expressing the true meaning of art with his great attainments in this field, and providing all of the guests with a marvelous artistic journey.
About HNA Group
After 17 years of development, HNA Group has been transformed from a single aviation transportation-oriented enterprise to an integrated operator for the modern service industry. The group's offerings focus on aviation tourism, modern logistic and modern finance service as three pillar industries, and cover catering, hotel, travel, tourism, shopping and entertainment as six major sectors. Until now, HNA Group, with total assets of over RMB190 billion, has provided over 80,000 jobs.
(For more information, please visit www.hnagroup.com.)
About Capital Airlines
Beijing Capital Airlines Co., Ltd. was jointly invested and established by HNA Group and Beijing Tourism Group. With a registered capital of RMB1.5 billion, the airline provides international and domestic business tourism charter flights, business jet rental, medical rescue flights and aircraft hosting. As of now, Capital Airlines has 29 Airbus planes and uses several cities as its operation bases, including Beijing, Guangzhou, Xi'an and Sanya. Equipped with more than 120 air routes and 37 various luxurious business jets, it boasts the largest business jet fleet in the Asia Pacific region, and accounts for more than 90% of China's business jet charter market. The company's aircraft can arrive in over 420 airports in more than 100 countries. In the next five years, the fleet of Capital Airlines is expected to grow to more than 300 aircraft, plan featured route networks and fleet composition, and offer tailored services on demand for clients. For more information, please go to http://www.capitalairlines.com.cn
SOURCE HNA Group