MSL BOSTON Executives Elevated To National Leadership Team

MSL promotes Danielle Wuschke, Jim Weinrebe, Mercedes Carrasco and Kim McCrossen as part of new, integrated business model

News provided by

MSL BOSTON

Sep 06, 2018, 14:07 ET

BOSTON, Sept. 6, 2018 /PRNewswire/ -- Today, MSL announced four executives from MSL Boston were elevated to national leadership roles on the newly formed MSL 1 Team. Danielle Wuschke becomes U.S. Chief Operations Officer, Jim Weinrebe becomes the U.S. Health Sector Lead, Mercedes Carrasco becomes the U.S. Technology Sector Lead and Kim McCrossen becomes the U.S. Media Lead.

The new MSL 1 Team business model merges six U.S. offices to a single P&L and transitions the agency to a Practice & Sector orientation designed to drive growth and offer increased opportunity for talent.

Since taking the helm as Managing Director of MSL Boston and EVP of Global Practices and Sectors in 2016, Wuschke has focused on bringing the best resources to all client engagements while aligning the operation to transform and evolve the agency. Weinrebe, Carrasco and McCrossen also join MSL 1 Team leadership, heading the U.S. Health, Tech Sectors and U.S. Media Team following strong performances in client and talent engagement, deep sector expertise and business development.

"This new organizational model is an exciting change that will supercharge our leadership team and drive collaboration among our U.S. offices," said MSL U.S. CEO Ron Guirguis. "The leaders elevated to MSL 1 Team exemplify the qualities of integrated teamwork and will be foundational to this new structure that breaks down barriers, eliminates silos and contributes to our mission to deliver work that truly matters."

Danielle Wuschke, U.S. Chief Operating Officer

Wuschke steps into the role of COO after serving as Managing Director of MSL Boston since February 2016 and U.S. Operations Lead. In her new role, Wuschke is responsible for growth, client engagement and organizational strategy across the agency, while leading U.S. practices, sectors and centers of excellence. Wuschke is one of six members of the U.S. Executive Team and reports to Guirguis.

She will also maintain her role on MSL's global board as EVP of Global Practices and Sectors.

"Over the past several years, I have been fortunate to help drive MSL to what I believe will be its best chapter yet," Wuschke said. "We are an agency of creative, fearless and insightful professionals who are passionate about delivering outstanding work that solves our clients' most complex business challenges. This role allows me the opportunity to help lead an organization that champions people to do work that truly matters."

Jim Weinrebe, U.S. Health Sector Lead

Jim Weinrebe, previously Executive Vice President, Health Practice Lead for MSL Boston, helped build a portfolio of biopharmaceutical and med-tech clients of all sizes and stages of development in areas such as oncology, infectious disease, CNS disorders and regenerative medicine. In his new role, Weinrebe will help cultivate broader growth and development for MSL's U.S. health sector portfolio, expand its pool of subject matter experts and deepen collaboration across MSL and Publicis Healthcare. Weinrebe is one of eight national practice and sector leads and will report to Wuschke.

"I am excited to help lead the emergence of MSL 1 across our health sector," Weinrebe said. "Our clients and their stakeholders exist in a complex landscape that demands specialized and integrated expertise to deliver them real insight and impact. We are now positioned better than ever to deliver this at any time, any place and any scale, with a client-first model unencumbered by organizational barriers. I can't imagine a better time to be a healthcare communicator at MSL."

Mercedes Carrasco, U.S. Technology Sector Lead

Carrasco, Senior Vice President, Tech Sector Lead for MSL Boston, has led the charge in Boston with a robust portfolio of technology clients from industry leaders including Oracle, IBM, Fiserv and KORE, to innovators including Evolve IP, Coravin, AXS and QuirkLogic. MSL specializes in areas including IT services, fintech, cloud computing and consumer tech. In her new role, Carrasco will be responsible for client satisfaction and growth, technology talent development and thought leadership across the technology portfolio in the U.S. Carrasco is one of eight national practice and sector leads and will report to Wuschke.

"Communication strategies in the technology sector have evolved significantly in recent years, particularly as tech companies begin to approach influencer engagement as consumer brands have done," said Carrasco. "At MSL, we challenge ourselves – and our clients – to rethink the ways we reach technology buyers and decision-makers to maximize business impact. MSL 1 means we can bring the most relevant subject matter expertise and practice talent to every technology client engagement and put new strategies into action."

Kim McCrossen, U.S. Media Lead

McCrossen, Senior Vice President, Media Services for MSL Boston, has been responsible for all media services operations in Boston, supporting both our growing technology and health practices. In her new role, McCrossen will be responsible for mobilizing media resources across the U.S. network to better service and provide award-winning support across all practices and sectors in the U.S. while continuing to support new business efforts. McCrossen is one of two Center of Excellence leads and will report to Wuschke.

"Earned media is a critical component to any public relations program, and this role now affords us the opportunity to match our best-in-breed storytellers to the right clients, agnostic of location," McCrossen said. "I am excited to take on such a strategic role while continuing to produce some of the best results for our clients."

About MSL
MSL is Publicis Groupe's public relations and integrated communications network, one of the world's largest. It provides strategic counsel and creative thinking while championing its clients' interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR network in Europe, and the fastest growing in China and India.