MSL New York Launches Its Annual Cause Initiative, Offering up to $100,000 in Pro Bono Communications Counsel

Local Non-Profits Are Encouraged To Apply For MSL New York Be:CAUSE Grant

Sep 21, 2011, 10:47 ET from MSLGROUP

NEW YORK, Sept. 21, 2011 /PRNewswire/ -- MSLGROUP, the Publicis Groupe's flagship PR and events company, today announces the launch of the third annual MSL New York Be:CAUSE Community Connected Grant and invites New York-based non profits to apply for a pro bono professional communications program.

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The 2011 MSL New York Be:CAUSE Community Connected Grant theme, "New Yorkers Helping Neighbors" seeks organizations that are committed to combating a local social issue and enhancing the lives of residents in the New York metro area. As part of its ongoing cause initiative and commitment to New York City, MSL New York will award one deserving local non-profit with $100,000 worth of strategic communications counsel.

"MSL New York is extremely excited to kick off 'New Yorkers Helping Neighbors' as its third annual Be:CAUSE grant," said Renee Wilson, President of the Northeast Region, MSLGROUP Americas. "The opportunity to give back is critical to MSL New York's dedication to the local community, and we are thrilled to offer our knowledge and expertise to a non-profit that is dedicated to making New York City an even better place to live and work."

Non-profit organizations located in the New York metro area that are interested in applying for the 2011 grant should visit to download an application. For a full list of criteria, please visit the MSL New York Be:CAUSE Facebook page or send the team a message on Twitter (@MSLBeCAUSE). The application deadline is October 19, 2011.

MSL New York's annual pro bono grant is part of a larger Community Connected Initiative that represents the agency's commitment to corporate citizenship and empowers passionate Generation Y employees at MSL New York to get involved in the community.

For more information on MSL New York Be:CAUSE and the MSL New York Be:CAUSE Community Connected Grant, visit us on Facebook ( ) and/or Twitter (  


MSLGROUP is Publicis Groupe's PR, specialty communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. With more than 2,900 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today the largest PR network in Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: + + Twitter + YouTube.

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.

Molly Biddiscombe
MSL New York