MSLGROUP Launches BE SPOKE. and Unveils a Beauty and Luxury Specialty

NEW YORK, June 30, 2011 /PRNewswire/ -- MSLGROUP, the Publicis Groupe's flagship communications and engagement company, announced today the launch of its beauty and luxury specialty, BE SPOKE. Established and led by Carson Gray Elias, senior vice president, this unique offering fuses the intimate approach of boutique agencies and the world-renowned talent, proprietary tools and global reach of MSLGROUP.

"I have seen it too often with my own clients – beauty and luxury brands feel like they have to make a choice: take the service-oriented, intimate, tailor-made approach of a boutique agency, or go the corporate, strategic route of a global agency," states Gray Elias. "But in reality, there is no reason why these niche brands can't have it both ways. And so, BE SPOKE. was created."

BE SPOKE. will leverage the team's key relationships with leaders in the beauty and luxury industries, national and trade media, opinion leaders and celebrities. It will draw on the full spectrum of services that sit within MSLGROUP including traditional media relations, digital and social media expertise, research and branding. These nuances distinguish BE SPOKE. from other current offerings; as a nucleus within the larger MSLGROUP brand, BE SPOKE. will be able to credibly claim the best of both worlds, providing clients with holistic marketing campaigns that prove ROI.

"We understand that to serve as our clients' most trusted advisor requires the customized skills and services that meet their ever-changing needs," said Renee Wilson, president of the Northeast, MSLGROUP. "Carson  is in full step with today's beauty and luxury markets and has built the necessary infrastructure to leverage the team's insights and create new opportunities for our global clients. To have an offering that understands the very essence of beauty and luxury is essential in growing the business nationally and globally."

Based in the agency's New York City flagship office, BE SPOKE. will create buzz and provide access to the latest trends, tastemakers and influencers. With that, it will also bring the strategic insights and unbound creativity that move the needle and drive the bottom line. The specialty consists of an integrated team of experts with the talent and flexibility to create unparalleled client service. Erin Wolf, who joined the agency earlier this year, serves as vice president of Beauty, and Elizabeth Keating, a long-time veteran of MSLGROUP, is the vice president of Luxury. Both Wolf and Keating will report to Gray Elias.

To learn more about BE SPOKE. and its services and offerings, visit www.be-spoke.com.  

About MSLGROUP

MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com.

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com.

Ryan Dennis Curtis
MSLGROUP
(212) 468-3616
[email protected]

SOURCE MSLGROUP