NEW YORK, July 14, 2015 /PRNewswire/ -- Today MSLGROUP, Publicis Groupe's strategic communications and engagement network, has launched its fifth annual Generation Activation Be:CAUSE Grant and has invited New York-based non-profits to apply for a pro bono professional communications program supporting the theme "Harboring the Creative Spirit of New York City Youth."
As an agency that prides itself on creative thinking and innovation, MSLGROUP is seeking to work with an organization that strives to infuse creativity into its community through supporting creative development for New York City school-aged children. MSLGROUP will award one deserving local non-profit with up to $100,000 worth of strategic communications counsel.
"MSLGROUP is pleased to kick off its fifth annual Be:CAUSE grant program," said Andrew Silver, Managing Director, New York, MSLGROUP. "We are enthusiastic about lending our talent and expertise to a deserving non-profit, with the hopes that by encouraging and developing bold creativity in our city's youth we are supporting the creation of a generation of thinkers who will one day contribute to the creative city we call home."
Non-profit organizations located in the New York metro area that are interested in applying for the 2015 grant should e-mail Laura Underwood to request an application. The application deadline is August 13, 2015.
MSLGROUP's annual pro bono grant is part of Generation Activation, the agency's young leadership initiative that harnesses a company-wide interest in cause-related programs and uses diverse communications expertise to enrich the local community.
Be:CAUSE is MSLGROUP's effort to bring to life its passion for cause work and expertise as a leading communications and engagement agency in order to enrich the New York City metro community. MSLGROUP established the Be:CAUSE initiative to provide employees with an opportunity to have a resounding effect within the community, while utilizing the large variety of expertise available within the agency. The initiative offers pro bono communications services to a selected local non-profit organization. Through Be:CAUSE, MSLGROUP strives to be a driving force behind organizations that, one community at a time, will make our world a better place to live. In May, MSLGROUP and Be:CAUSE were honored with the Birch Legacy Award by 2013 MSLGROUP Be:CAUSE Grant winner Birch Family Services.
About Generation Activation
Generation Activation is MSLGROUP's internal program designed to empower emerging leaders. The program is intended to create the next generation of agency leaders who have an entrepreneurial spirit and to empower members to drive innovative and revenue generating ideas. Generation Activation is comprised of three pillars: Community Connected, Be:CAUSE, and Trend-Y. Each of the pillars provides unique opportunities for entry level to mid-management employees to engage with the local and interoffice communities through philanthropic activities, pro bono PR support for non-profit organizations and thought leadership.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.