BOSTON, Feb. 27, 2017 /PRNewswire/ -- MSLGROUP announced Jon Hickey has been hired as a senior vice president in its Corporate Communications Practice. Hickey, who started earlier this month, is based in Boston and reports to Danielle Wuschke, Boston managing director and U.S. operations lead for the firm. Hickey brings strong creative, integrated marketing communications planning and talent development skills that will strengthen the service capabilities in Boston, one of the network's largest U.S. locations.
Hickey was most recently Chief Marketing Officer at Fanzcall Interactive Sports, a mobile sports gaming company.
"Jon is a new kind of leader for a new kind of MSL in Boston," said Wuschke. "His expertise in brand marketing and strategic communications and his ability to work across disciplines will be a huge asset to our team and our clients, helping them solve their business challenges."
"My passion is to infuse our work with the kind of powerful creative thinking that brings client stories to life," said Hickey. "I look forward to working with the exceptional MSL team and with our clients."
The Boston office of MSL serves as the agency's largest North American hub of healthcare and technology communications specialists and offers a full continuum of analytics, creative production, corporate communications, digital/social, event management, media relations and reputation management services. As the only public relations agency within Publicis Groupe, MSL is purpose-built to collaborate with creative, media and digital agencies within the network to bring to life the collaborative 'Power of One' principle for its clients.
Before joining Fanzcall Interactive Sports in 2016, Hickey was an executive director at George P. Johnson, a global experiential marketing agency, where he co-led the Sports and Sponsorship Marketing Practice. Hickey has also held senior communications positions at Digitas, Mullen and the Boston Celtics. He graduated from the University of Rhode Island with a bachelor's of science degree in marketing before graduating cum laude with an MBA in marketing from Bentley University, where he is currently an adjunct marketing professor.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,100 people across more than 110 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing in China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. These 4 Solutions hubs operate across principal markets and are carried across all others by Publicis One. Publicis One is a fully-integrated service offering making the Groupe's expertise available to all clients under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.
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