MSLGROUP Selects Non-Profit Bent On Learning As Recipient Of $100,000 Grant

New York Office's Pro Bono Communications Initiative to Support the Importance of Health and Happiness in Youth Education

Nov 16, 2015, 09:00 ET from MSLGROUP

NEW YORK, Nov. 16, 2015 /PRNewswire/ -- MSLGROUP's New York office is pleased to announce that the recipient of its 2015 Generation Activation Be:CAUSE grant is non-profit Bent On Learning, an organization that teaches yoga in schools to help students learn to take care of themselves in mind, body and spirit. Bent On Learning will receive $100,000 worth of strategic communications counsel from MSLGROUP to help propel their mission forward.

"MSLGROUP is honored to partner with Bent On Learning," said Andrew Silver, Managing Director, New York, MSLGROUP. "The Be:CAUSE grant will allow us to create an integrated communications strategy for Bent On Learning as we celebrate their contributions to our community, while giving junior staff a unique opportunity to lead."

Bent On Learning uses yoga to teach school-aged children how to be focused, healthier and happier in learning and in life by providing them with tools to practice mindfulness and express creativity in a productive way. A pioneer in integrating yoga into the school day, Bent On Learning has served more than 18,000 New York City school children and has seen academic, behavioral, emotional and physical benefits as a result of their program.

"Teaching yoga in schools connects kids to their inner lives where their imaginations and creativity can expand beyond the constraints of the classroom," said Anne Desmond, Co-Founder and Executive Director of Bent on Learning. "MSLGROUP's talent and expertise will convey the critical impact of yoga on a child's learning experience and will elevate the yoga-in-schools movement.  We are honored to be this year's recipient of MSLGROUP's Generation Activation Be:CAUSE Grant and have the opportunity to work in tandem to support New York City youth."

For more information on Be:CAUSE and the MSLGROUP Be:CAUSE Grant, visit us on Facebook at MSLGROUP and/or Twitter @MSLGROUPNA. For more information about Bent On Learning, please visit

About Bent on Learning 
Bent On Learning brings yoga into New York City public schools and transforms classrooms into healthier, more compassionate learning environments where kids can thrive.  Since 2001, we have been an important treasure in New York City -- providing weekly yoga programs to schools during the academic day, serving 18,000 children to date and paving the way for making health and happiness an integral part of the curriculum of our schools.

About Be:CAUSE 
Be:CAUSE is MSLGROUP's effort to bring to life its passion for cause work and expertise as a leading communications and engagement agency in order to enrich the New York City metro community.  MSLGROUP established the Be:CAUSE initiative to provide employees with an opportunity to have a resounding effect within the community, while utilizing the large variety of expertise available within the agency. The initiative offers pro bono communications services to a selected local non-profit organization. Through Be:CAUSE, MSLGROUP strives to be a driving force behind organizations that, one community at a time, will make our world a better place to live. In May, MSLGROUP and Be:CAUSE were honored with the Birch Legacy Award by 2013 MSLGROUP Be:CAUSE Grant winner Birch Family Services.

About Generation Activation  
Generation Activation is MSLGROUP's internal program designed to empower emerging leaders. The program is intended to create the next generation of agency leaders who have an entrepreneurial spirit and to empower members to drive innovative and revenue generating ideas. Generation Activation is comprised of three pillars: Community Connected, Be:CAUSE, and Trend-Y. Each of the pillars provides unique opportunities for entry level to mid-management employees to engage with the local and interoffice communities through philanthropic activities, pro bono PR support for non-profit organizations and thought leadership.

MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. | Twitter | Facebook | LinkedIn | YouTube | Slideshare | Pinterest

About Publicis Groupe 
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference

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