CHARLOTTE, N.C., Jan. 31, 2019 /PRNewswire/ -- Urban Skin Rx, the melanin experts and go-to clinical skin care line geared towards treating and perfecting diverse skin tones, announced it will expand its retail distribution beyond its e-commerce website www.urbanskinrx.com and its retail presence at select Target stores and Target.com into Ulta Beauty, Ulta.com and CVS stores across the U.S. Urban Skin Rx has been a pioneer brand devoted to advancing skincare innovations in the otherwise overlooked multicultural beauty industry. This expansion underscores the importance of reaching and serving a broader segment of underserviced consumers and will increase visibility and accessibility for Urban Skin Rx.
Urban Skin Rx carefully curated skin care assortments for each retailer for distribution in January 2019. Urban Skin Rx will enter into 460 Ulta Beauty stores and Ulta.com and 1750 CVS drugstore locations. Developed by Rachel Roff, licensed medical aesthetician, and Founder of Urban Skin Solutions Medspa – one of the first medical spas and laser centers in the country exclusively catering to ethnic and darker skin tones – Urban Skin Rx has targeted products that have proven to be successful in diminishing and eradicating issues associated with diverse and melanin-rich skin. As a skincare aficionado and melanin expert, Rachel Roff created the line to address hyperpigmentation, uneven skin tones, discoloration, rejuvenation, acne and acne scarring, melasma, sun damage and wrinkles.
"Expanding the distribution for Urban Skin Rx into Ulta and CVS is a very important milestone for the company," said Rachel Roff. "Urban Skin Rx has revolutionized the multi-cultural skin care category as hair care did five years ago. Partnering with these two powerhouse retailers will continue to elevate the skincare experience for our customers delivering superior results regardless of their skin issues."
Urban Skin Rx will roll-out in early 2019 at Ulta Beauty, Ulta.com and CVS with new products including the new Even Tone Super Glow Serum and Clear & Even Clarifying Glycolic Pads. For more information on Urban Skin Rx, visit www.urbanskinrx.com.
About Urban Skin Rx:
Known for their expertise in providing clinical skincare solutions, Urban Skin Rx was launched in 2010 by licensed medical aesthetician, Rachel Roff to advance the education and products available for multicultural skin types and tones. Since its inception, the brand has created products formulated to target common issues like texture, scarring, hyperpigmentation, and acne. Today, Urban Skin Rx has become a multi-million dollar business with a focus on strategic growth and distribution nationwide including Target, Ulta and CVS.
About Ulta Beauty:
Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today, Ulta Beauty has grown to become the top national retailer offering the complete beauty experience. Ulta Beauty brings possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and our industry-leading Ultamate Rewards loyalty program. As of November 3, 2018, Ulta Beauty operates 1,163 retail stores across 50 states and also distributes its products through its website. For more information, visit www.ulta.com.
About CVS Health:
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,800 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 94 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.
SOURCE Urban Skin Rx