Munchkin Launches "Pail it Forward" Campaign

NORTH HILLS, Calif., Dec. 7, 2011 /PRNewswire/ -- Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the launch of its new social media campaign, "Pail it Forward." The two-month viral promotion on the Munchkin Facebook page allows those who love their ARM & HAMMER™ Diaper Pail to nominate one of their friends to receive a brand new diaper pail to try in their own nursery. The winners will also receive a $50 gift card to start their holiday shopping, making both holiday shopping and their nursery stink less.

Fans can participate in "Pail it Forward" by taking a picture with their own ARM & HAMMER™ Diaper Pail and posting it on Munchkin's Facebook page, from now through the end of December. They then need to tag a Facebook friend in the picture and explain why they want to "Pail it Forward" to that deserving person. Throughout the campaign Munchkin will randomly select weekly winners, totaling 100, to receive a free ARM & HAMMER™ Diaper Pail, which neutralizes odors in the nursery through a patented odor control system with the power of ARM & HAMMER® Baking Soda at its core, as well as the gift card.

"At Munchkin, we understand that being a parent is not always easy and that new parents look to other moms and dads for the most reliable, trustworthy parenting advice and product recommendations," said Steven Dunn, chairman and CEO, Munchkin, Inc. "The 'Pail it Forward' campaign is a way for parents who have depended on our pail, and the trusted odor controlling power of baking soda, during their baby's first years to share their positive experiences by sending an ARM & HAMMER Diaper Pail to their friends."

To nominate a friend and learn more about the campaign, please visit the Munchkin Facebook page at www.facebook.com/Munchkin. For more information on the ARM & HAMMER™ Diaper Pail, please visit www.diaperpail.com or www.munchkin.com.

About Munchkin, Inc.

Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today's parents. As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve. Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 80 industry awards, including the coveted Target® Corporation Partner Award of Excellence and the prestigious JPMA Innovation Award. Munchkin products can be found at retail outlets across North America and internationally. For more information, visit www.munchkin.com.

www.munchkin.com www.Facebook.com/Munchkin twitter.com/munchkin_inc

Contact: Margee Macdonell
Formula
(619)234-0345
[email protected]

SOURCE Munchkin, Inc.