Munchkin Launches Revolutionary Nipple Shield Designed to Increase Breastfeeding Rates Worldwide

Munchkin Flow Nipple Shield + gives moms visual confirmation of milk flow

LOS ANGELES, March 5, 2025 /PRNewswire/ -- Munchkin Inc. ("Munchkin"), the most loved baby lifestyle brand in the world, owned by WHY Brands Inc. ("WHY"), today unveiled its patented Flow Nipple Shield +, the world's first nipple shield that allows moms to see their milk flow to their babies while nursing. The Flow Nipple Shield + marks the first in a series of innovative infant feeding products Munchkin will launch this year as it expands into the infant nutrition space.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/munchkin/9315151-en-munchkin-launches-revolutionary-flow-nipple-shield

By providing nursing moms with visual confirmation of milk flow, the Flow Nipple Shield + eliminates doubt, boosts confidence, provides insights and extends breastfeeding sessions. Munchkin's ongoing U.S. clinical research study of 301 moms with access to the Flow Nipple Shield + is remarkable: nearly 92.8% of participating moms have met or surpassed their breastfeeding goals with an impressive 93.5% of the Flow Nipple Shield + users continuing to breastfeed 6 months postpartum¹. The majority of the Flow Nipple Shield + users also report increased confidence in their breastfeeding ability.

"The Flow Nipple Shield + is a true testament to our commitment to innovation, and our passion for supporting maternal health and infant nutrition," said Steven B. Dunn, founder, chairman and CEO of WHY. "The Flow Nipple Shield + is poised to revolutionize the breastfeeding experience for mothers to help increase breastfeeding rates worldwide."

This transformative lactation companion addresses one of the most common concerns among breastfeeding mothers: the perception of insufficient milk supply. Standout features include:

• Innovative Design: The Flow Nipple Shield + is the first-ever, patented nipple shield with a built-in milk channel that allows breastfeeding moms to see their baby's nourishment in real-time, supporting them in meeting or exceeding their breastfeeding goals.
• Uncompromising Safety: The Flow Nipple Shield + meets the highest standards of maternal and infant safety, crafted from 100% BPA-free food-grade silicone, and is durable enough for up to 200 uses.
• Inclusive Sizing: Knowing each mom is unique, the Munchkin Flow Nipple Shield + comes in 4 sizes, 16, 20, 24, and 28mm.
• Unmatched Convenience: The Munchkin Flow Nipple Shield + Starter Kit comes with a specialized cleaning syringe, and compact travel and sterilizing case for moms on the go.

"By addressing common breastfeeding concerns with tangible, visual feedback, we're eliminating one of the challenges and sources of frustration that every breastfeeding mom faces," said Kristin Pagano, GM of Infant Nutrition at Munchkin, and mom of two. "The Flow Nipple Shield + will be a game-changer for breastfeeding moms, boosting their confidence and extending how long they breastfeed their infants."

To make the Flow Nipple Shield + more broadly accessible, Munchkin has committed to donating up to 50,000 Flow units to WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) chapters throughout the U.S. this year. WIC is a division of the USDA's Food & Nutrition Services that provides breastfeeding support, touching more than 43% of births in the U.S. with its services.

The Munchkin Flow Nipple Shield + Starter Kits (shield, cleaning syringe, and travel case) will be available for purchase for $39.99 at Munchkin.com, Target and Walmart.

About Munchkin Inc.
For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has over 350+ patents to date, and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.

Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. Munchkin has been honored on Fast Company's annual "Brands That Matter" list for two consecutive years, including 2024, and ranked number eight on Fortune's list of "Most Innovative Companies" in 2023.

As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report. Learn more at www.WHYBrands.com and www.Munchkin.com.

About WHY Brands Inc.
WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we ask and end with WHY. That spirit of inquiry drives our commitment to innovation, highlighted by over 350 patents to date. We believe great ideas and next-generation design can be lifechanging. WHY's portfolio includes baby lifestyle brand Munchkin and Curio Home Goods. Learn more at www.WHYBrands.com.

¹ Munchkin Inc. x Emmes, Evaluating the Efficacy and User Satisfaction of Flow, August 2023-November 2024

SOURCE Munchkin Inc.