Music Empowers Foundation Gets Groovy, Goes Healthy: A New Partnership to Raise Funds for Music Education

NEW YORK, Oct. 11, 2011 /PRNewswire-USNewswire/ -- Groovin' On Granola and the Music Empowers Foundation announced today a co-venture to raise funds in support of music education for kids.

(Photo: http://photos.prnewswire.com/prnh/20111011/DC84526 )

Groovin' On Granola, which produces a variety of gluten-free, all-natural granola snack products will contribute $.02 to the Music Empowers Foundation for every package purchased beginning November 1, 2011.  All packages of Groovin' On Granola will feature the Music Empowers logo and website address.

Tom Hennings, the "CGO" or Chief Groovin' Officer of Groovin' On Granola is clearly a music buff, as evidenced by the names of his products which include: "Tangled Up In Blueberry", a play on the old Bob Dylan song, and "No Almon' No Cry", which borrows from the Bob Marley tune. He also is a believer in cause marketing. "I want our consumers not only to enjoy eating our products, but also to feel good about buying them," said Mr. Hennings. "As a lifetime fan of music I want to use what resources I have to help provide greater access to aspiring future musicians.  We're excited to partner with an organization like Music Empowers that supports kids, music, and education."

According to Music Empowers Foundation, they first learned of Groovin' last spring and both organizations quickly realized the benefits of a co-venture.

"Obviously we are thrilled about the arrangement - and not only because it will help us to raise funds." explained Andy Davis, founder of Music Empowers "But by partnering with a socially conscious company like Groovin', we also help to raise awareness of Music Empowers and our efforts to bring music education to more kids."

For those who would like to support the Music Empowers Foundation by purchasing Groovin' On Granola products, they are available nationally online at www.groovinongranola.com and in select retail outlets throughout Texas.

ABOUT MUSIC EMPOWERS FOUNDATION

Music Empowers Foundation is a 501 © (3) not-for-profit that provides financial support to nonprofits that offer innovative music education programs to communities with limited or nonexistent programs.  Since its inception in early 2010, Music Empowers has awarded grants totaling over $450,000 to organizations such as Berklee City Music, Little Kids Rock, The Dr. Phil Foundation, Donorschoose.org and the Quincy Jones Musiq Consortium. For more information on Music Empowers Foundation please go to http://www.musicempowersfoundation.org, become a fan Facebook or follow them on Twitter.

ABOUT GROOVIN' ON GRANOLA

Groovin' on Granola products are produced by Creative Kindcepts, a Texas Limited Liability Corporation.  They are all-natural tasty snacks, made with ingredients kids can pronounce. Groovin' on Granola believes in supporting good causes and has partnered with Music Empowers Foundation to provide funding for their various programs. Groovin' On Granola is currently available in three varieties: Original, No Almon' No Cry, and Tangled Up In Blueberry.

SOURCE Music Empowers Foundation