Mutual of Omaha Announces Stars of Next Year's TV Ad Campaign
Social Media Platforms Drive More Than 80,000 Votes In Aha Moment Survey
OMAHA, Neb., Nov. 8, 2010 /PRNewswire/ -- Mutual of Omaha, proud sponsor of life's aha moments(SM), has announced the 10 aha moments that will be featured in its 2011 nationwide TV ad campaign that will begin next spring. Voters across the country have selected the featured moments during a month-long survey that relied heavily on social media.
"The survey has confirmed again that these incredible stories from real people truly resonate, and we're thrilled to recognize them in our 2011 TV spots," said John Hildenbiddle, senior vice president of brand management and public relations at Mutual of Omaha.
The online survey started with an initial round of voting, which was held October 1-15 and featured 75 aha moments selected from more than 1,000 moments recorded during this year's four-month Aha Moment Tour. From those, 25 were chosen to move on to the final voting round, which took place October 18-31. The top-10 moments with the most votes appearing in next year's national TV campaign are:
Albuquerque, NM – Bill Biffle |
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Bill discovered wonderful friendships and the beauty of music through a singing Barbershop Quartet. |
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South Bend, IN – Steve Camilleri |
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Seeing some of his students donate their lunches to the homeless showed Steve that people can make a difference at any age. |
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Charleston, SC – Rob Blyth Jr., Laurie Kramer, Alice Turner, Patty Byrne |
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Rob, Laurie, Alice and Patty are members of a dragon boat racing team comprised entirely of cancer survivors. |
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Jacksonville, FL – Dan Nevins |
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After being wounded in Iraq, Dan realized his mission to help other wounded soldiers. |
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South Bend, IN – Shannon Hoyt, Heather Planert |
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Shannon and Heather were inspired to start South Bend's first roller derby team. |
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Jacksonville, FL – Dale Cockley |
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Dale was inspired when his guitar playing was the first music a deaf girl ever heard. |
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Milwaukee, WI – Joe Heuer |
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As the Rock and Roll Guru, Joe spreads his rock and roll philosophy: that we should do what makes our hearts sing. |
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Baton Rouge, LA – Rani Whitfield |
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Rani teaches kids about the importance of health and wellness through music as the Hip Hop Doc. |
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Baton Rouge, LA – Jimmie Smith |
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After his son was diagnosed with Autism, Jimmie realized that while society may view his child differently, his son is fine just the way he is. |
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Tulsa, OK – Leah Felts |
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Leah realized the value of her work after an experience with an Alzheimer's patient. |
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Similar to the success of last year's tour, many of the individuals featured in the aha moment spots strategically used social networking sites, to encourage others to vote for them. As a result, the campaign received a significant amount of its exposure via social media, with more than five million impressions on Facebook and Twitter alone.
The road to commercial stardom started in Fresno, Calif., last May when Mutual of Omaha launched its second 25-city Aha Moment Tour. At every stop, people lined up to share their personal aha moments in an Airstream trailer that was custom designed as a mobile television studio. All of the moments recorded on the tour can be viewed on the aha moment website.
Mutual of Omaha launched its sponsorship of life's aha moments in February 2009. For more information about the aha moment campaign, and to view all of the recorded moments, visit http://www.mutualofomaha.com/aha.
About Mutual of Omaha
Mutual of Omaha, proud sponsor of life's aha moments(SM), is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
SOURCE Mutual of Omaha
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