Muuna® Launches Pumpkin & Spice Cottage Cheese

NEW YORK, Oct. 4, 2018 /PRNewswire/ -- It's officially pumpkin season, and Muuna, the award-winning dairy brand, continues to reimagine cottage cheese with the launch of the first ever, Pumpkin & Spice flavored cottage cheese.  

Consumers' appetite for pumpkin flavored products is on the rise according to Nielsen¹, with sales up 15% to $489 million in the 52 weeks ending August 25, 2018.

As October 21st is National Pumpkin Cheesecake Day and October 26th is National Pumpkin Day, the launch is well-timed. "There is a large demand for pumpkin spice product, and we are thrilled to debut a Pumpkin & Spice first in the cottage cheese category," said Gerard Meyer, CEO of Muuna.

Muuna's Pumpkin & Spice flavor is a special blend of real pumpkin puree, pumpkin spice seasoning, and creamy, protein-packed cottage cheese, conjuring the flavor of pumpkin cheesecake. Consumers who clamor for all things pumpkin can reap the nutritional benefits of their favorite seasonal flavor guilt-free. For instance, one medium pumpkin spice latte averages approximately 50 grams of sugar and little to no protein whereas a 5.3-ounce snack cup of Muuna's new Pumpkin & Spice flavor has only 8 grams of sugar plus a whopping 17 grams of protein, and even contains probiotics and potassium.

Muuna's Pumpkin & Spice joins the brand's original line of lowfat plain and a wide variety of fruit-on-the-bottom flavors such as Black Cherry, Vanilla, Raspberry, Pineapple, Peach, Blueberry, Strawberry and Mango each of which are loaded with protein and contain calcium, vitamins A & C, potassium and probiotics.

Pumpkin & Spice launches this week in select retailers and is available while supplies last. Muuna is available in more than 7,500 grocery stores in the Northeast, Southeast, and Midwest. For recipe ideas, visit www.muuna.com/recipes; to find a retailer near you, visit www.muuna.com/find-us. If you're a retailer interested in carrying Muuna, email us at [email protected].

About Muuna®
Muuna® is on a mission to change the way consumers think about cottage cheese. Muuna is reimagining cottage cheese and bringing excitement to the category with its proprietary melt-in-your-mouth creamy texture plus real pieces of fruit in single-serve cups. Available in creamy Lowfat Plain and eight delicious fruit-on-the-bottom flavors including Strawberry, Blueberry, Pineapple, Peach, Mango, Raspberry, Vanilla, Black Cherry and limited edition Pumpkin & Spice, Muuna is rich in protein, with 15-19g per cup and only 4-9g sugar. The brand's recent addition of the probiotic Bifidobacterium Lactis (B. lactis) to its offerings makes Muuna one of the only brands of cottage cheese that contains probiotics across a broad variety of items. Muuna also offers multi-serve containers of Lowfat Plain and Classic Plain. Muuna has won multiple taste awards, including first place in the cottage cheese category for the 2018 World Championship Cheese Contest, Cooking Light's 2018 Taste Test Awards, SELF's 2018 & 2017 Healthy Food Award, Eat This, Not That! 2018 Food Award, The Gourmet Retailers 2017 Editors' Pick, and Progressive Grocer's 2017 Editors' Pick. For more information, visit www.muuna.com or join the conversation on Facebook, Twitter, Instagram, and LinkedIn.

¹ Nielson, "Pumpkin Spice Sales Growth Makes a Hot Return in Late-August", 2018.

SOURCE Muuna