MWW Adds Cybex International To Fitness Practice

Exercise Equipment Industry Leader Hires MWW to Promote Arc Trainer

Jun 24, 2013, 09:30 ET from MWW

NEW YORK, June 24, 2013 /PRNewswire/ -- MWW (, one of the top five global independent public relations firms, announced today the expansion of its award-winning fitness practice with the addition of Cybex International, Inc. (, a top manufacturer of premium exercise equipment. MWW has been charged to build brand awareness for the Arc Trainer, an innovative total body cross trainer fitness machine that is scientifically proven to deliver top results while being gentler on joints. The program will target key audiences that are critical to the Cybex community, including personal trainers, gym owners and health conscious consumers. 

The assignment taps the expertise of MWW's fitness practice. The practice is comprised of a specialized team that includes certified personal trainers, former journalists and marketing and public relations specialists with expertise in the fitness, health and nutrition sectors. MWW's current fitness clients include Gold's Gym, Zumba® Fitness and Runtastic, among others.

"MWW's fitness practice is second to none. They have deep knowledge of our category and an expansive network of relationships with the influencers who matter," said Lisa Juris, Cybex's vice president of marketing. "MWW is more than a PR firm but a strategic partner who will play an essential role as we shine a spotlight on the Arc Trainer and continue to grow the larger Cybex brand."

Cybex's revolutionary Arc Trainer is scientifically proven to produce faster fitness results with less strain on knees and joints over elliptical equipment. The versatile machine delivers power, strength and cardio results with a unique combination of glide, stride and climb motions, burning 16 percent more calories during a workout than an elliptical.

"The Arc Trainer has revolutionized and raised the bar for the fitness equipment category, setting new standards for results and safety.  Our program will help increase brand awareness for Arc among influencers and consumers and will shine attention on Cybex, a great American brand and a pioneer in its category," said Alissa Blate, MWW's global practice director, consumer lifestyle marketing.

About Cybex
Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Research Institute, Cybex fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. For more information on Cybex and its products, visit the Company's website at

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit  Connect with MWW on Facebook, TwitterLinkedIn, Pinterest and Google Plus.