MWW Group Expands Dialogue Digital Practice with Four New Hires

EAST RUTHERFORD, N.J. and NEW YORK, Feb. 22, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today the appointment of four new specialists to its award winning Dialogue Digital practice.  Bringing an entrepreneurial spirit and a wide range of expertise in digital marketing, social media, design and visual branding, the latest additions to MWW Group's Dialogue Digital team strengthens a team that is already industry-renowned for its work.  The news follows the recent appointment of digital guru Jared Hendler to the newly created position of executive vice president and global director of digital and creative services at MWW Group.

"In this transformative media environment – where the landscape is changing nearly every day – brands and companies are faced with both new opportunities and challenges to foster trust and relevancy among their stakeholders," said Michael W. Kempner, president, CEO and Chairman of MWW Group.  "To help our clients grow their businesses and effectively navigate this rapidly changing landscape, we're expanding our digital practice by adding top experts from across the industry.  Each of these individuals bring experience handling digital marketing for both world class and emerging brands."

The new additions to MWW Group's Dialogue Digital practice include:

• Ari J. Greenberg, Senior Digital Strategist, will guide strategy and digital approaches for many of MWW's consumer marketing, corporate communications, public affairs, technology, healthcare and cause marketing accounts.  As a technologist and an early adopter, Greenberg will leverage his experience, knowledge, and contacts in order create innovative strategies and promotions for MWW.  In the past, Greenberg has counseled world-renowned brands such as Microsoft, Victoria's Secret, Citibank, VH1 and Rodale, among others.  Greenberg is also the CEO and co-founder of HowMutch.com, a social consumer research platform that helps to determine the optimal price for new products and services. Prior to HowMutch, Greenberg was the CEO and co-founder of Baveo.com, a tumble blogging platform for expecting and new parents which blended simple blogging with baby registry aggregation.  
• Al Matesic, Web Developer, has successfully created content management and customer relationship management systems for clients such as Johnson & Johnson, Takeda Pharmaceuticals, Vyteris, and Reach MD, in addition to owning and running a niche service specializing in marketing for the pharmaceutical industry. Matesic will help MWW Group's clients develop online analytics with cutting edge technology to capture accurate data for effective target audiences.
• Andrew Pratt, Associate Digital Specialist, will counsel MWW's clients on how to effectively engage and communicate with stakeholders via online communities through monitoring and management of various social platforms. Pratt's past client experience includes Lindt Chocolate, DIRECTV, the United States Army and GlaxoSmithKline.  Pratt has extensive media buying and planning experience, including placing media, negotiating budgets, and servicing SEM.
• Amanda Cieri, Digital Media Coordinator, will help lead online public relations initiatives for agency clients across multiple practice areas.  Previously, Cieri has implemented social media initiatives for Malibu Rum, SNY, The Bowery Presents and FreeScore.com.

"These new additions to our team each bring tremendous passion and knowledge of their sub-sector of the digital space.  They are energetic, forward-thinking and constantly connected to social media – both inside and outside the office," said Hendler.  "Their expertise will be invaluable to clients across all practice areas, as will the tremendous insight they bring to today's emerging social media platforms, as well as what's next."

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

SOURCE MWW Group