MWW Group Honored As a 'Digital Firm and Team of the Year' at PR News Digital PR Awards

Firm Also Wins Media Relations Campaign of the Year for Helping Volkswagen Become the First Auto Manufacturer to Launch a Car Exclusively on a Mobile Device

Oct 11, 2010, 11:34 ET from MWW Group

EAST RUTHERFORD, N.J., Oct. 11 /PRNewswire/ -- MWW Group (, one of the nation's top ten public relations firms, announced today that it has been honored as a "Digital Firm and Team of the Year" at the PR News Digital PR Awards, held on October 6 at the Grand Hyatt in Manhattan.  Additionally, Volkswagen of America and MWW Group were awarded Media Relations Campaign of the Year for a ground breaking initiative to launch the Volkswagen GTI exclusively via a mobile platform, making Volkswagen the first auto manufacturer to do so.

Through its recognition of MWW Group as a "Digital Firm and Team of the Year," PR News honored the innovative programs that the company has implemented for its clients across a wide breadth of practice areas ranging from consumer lifestyle marketing and technology to corporate communications, healthcare and public affairs.  MWW Group's industry recognized DialogueMedia practice oversees digital and social media initiatives for such major brands as Nikon, Volkswagen, BMW, Sara Lee, and 1-800-FLOWERS.COM, among many others.

"Digital media is a vital part of nearly every program that we implement for our clients across all sectors and it's no secret to me, or I expect to any of our clients, that our DialogueMedia team is among the best in the industry. It's deeply rewarding to receive this prestigious honor from PR News further validating the team's efforts and the tremendous work that is done every day for our clients," said Michael W. Kempner, president and CEO of MWW Group.

Added Kempner, "It's also a great honor to be recognized for our work with Volkswagen.  The GTI launch was a first-of-its-kind initiative and a groundbreaking effort in the mobile space.  The campaign's success is a tribute to the creativity, innovation and tremendous dedication of the combined client-agency team."

Media Relations Campaign of the Year - Volkswagen GTI Launch

MWW Group was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.  The goal was to launch the GTI exclusively online.  A unique overlap was recognized between the GTI and iPhone audience which led to the creation of an iPhone and iPod Touch app, "Real Racing GTI" by mobile agency AKQA.  

Real Racing GTI saw more than 3.7 million downloads and became the #1 free app on Apple iTunes App Store within 5 days. It also became the #1 free global app on Apple iTunes for 36 of 59 countries and a Top 5 free app in all countries where the iTunes Store is available.  Coverage highlights of the event included the New York Times "App of the Week" column, New York Times Wheels Blog, BusinessWeek, USA Today, ABC News, Wired, and AdAge, and endorsements from top tech and gaming sites Including Engadget, Joystiq, Kotaku and CNET.  

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).