MWW Group Hosts Mobile Panel at San Francisco's Social Media Week

SAN FRANCISCO, Feb. 8, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, will host a panel discussion on Wednesday, February 9, 2011, during Social Media Week. The panel, “How Mobile is Revolutionizing the Connection Between Brands and Consumers,” will be broadcast live at http://www.livestream.com/smw_sanfrancisco. MWW Group EVP and Global Director of Digital and Creative Services Jared Hendler will moderate the panel discussion, which will focus on how shrewd marketers are leveraging mobile to engage consumers, establish brand connections via location based marketing, and how mobile is impacting social media engagement both locally and globally. MWW Group will also sponsor the panel.

In addition to Hendler, the panelists will include:

• Harry McCracken, Founder/Editor at Technologizer and Columnist at Time.com
• Eric Chan, COO & Co-Founder, Embee Mobile
• Martin Tannefors, Director, Samsung Mobile Innovator
• Mayank Mehta, Co-Founder/Director of Products, Liveshare by Cooliris

"It is no secret that the impact of social mobile devices on our culture has been enormous and, for many, these devices are the predominant technology in every day work and personal life," said Hendler.  "Marketers are only now beginning to tap into the tremendous potential of social mobile in helping brands and companies connect and engage with consumers and ultimately influence purchase decisions.  This panel will bring together some of the brightest and most talented minds in the space for a meaningful discussion on where we are headed and what's next for social mobile."

Hendler leads MWW Group's Dialogue Digital practice, which has established best practices for the PR industry and continues to define and redefine how brands and organizations engage with online communities. MWW Group has been committed to digital media excellence since it was one of the first agencies to form a dedicated practice in January of 2005.

Social Media Week is a multi-city global conference connecting people, content, and conversation around emerging trends in social and mobile media. Nearly 8,000 people will be brought together, either live or remotely, for learning experiences that aim to advance the understanding of social media's role in society.  Events cover a wide range of topics from humanizing brands to social philanthropy to celebrity use of social media. This year's conference will take place in six cities: San Francisco, New York, London, Berlin, Toronto and Sao Paulo.

To attend the February 9th panel or for more information, please visit http://tinyurl.com/MWWSMW.  The panel will be hosted at Pete's Tavern, 128 King Street, located across from AT&T Park in San Francisco, CA.

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

SOURCE MWW Group