MWW Group Selected by MDE Group to Spearhead Launch of Risk 3.0™ Investment Solutions Platform

EAST RUTHERFORD, N.J., Nov. 30, 2010 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's leading public relations firms, announced today that it has been retained by MDE Group, Inc., a $1.3 billion wealth management firm to develop and implement a communications strategy to introduce the innovative Risk 3.0™ investment solutions platform and raise the firm's visibility among the financial advisor and professional investor community. Risk 3.0™ is a risk centric approach to investing that addresses the new market realities of slow growth and continued volatility in the financial markets to provide a better risk-return opportunity for investors.

"MDE Group has a long history of success and has been ranked in the Top 25 of Barron's 'Top 100 Independent Financial Advisors' for the past several years," said Michael W. Kempner, president and CEO of MWW Group.  "In Risk 3.0™, they have created a ground breaking investment strategy and delivery platform that uniquely addresses the current state of the financial markets and the concerns of today's investors.  We are pleased to have the opportunity to use our deep financial services expertise and strong media relationships to help deliver the MDE Group and Risk 3.0™ story to their key audiences."

MWW Group's multifaceted program for MDE Group will include the launch of the Risk 3.0™ investment solutions platform, brand building, financial communications, thought leadership, executive eminence and social media.

"The introduction of Risk 3.0™ and our desire to significantly heighten our visibility in the financial community required a public relations partner that not only could understand and communicate our new approach to investing but also had an intimate knowledge of the markets and the traditional and online media covering it," said Mitchell Eichen,  founder and CEO of MDE Group.  "MWW Group's financial services team has exceptional relationships with key broadcast and print media and excels at translating complex financial products into the messages and positioning that resonates with the investment professionals we want to reach."

About The MDE Group

The MDE Group is a pioneering wealth management firm focused on providing innovative and practical financial services to high-net-worth families, corporate executives, endowments, and foundations.  Since 1987, we have strived to define Wealth Leadership® through our client-centric approach, strong history, and experienced team.  The MDE Group has ranked in the top 25 of Barron's "Top 100 Independent Financial Advisors" since 2007.  For more about The MDE Group, visit www.mdegroup.com.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group