NEW YORK, May 8, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, announced today that it has won best of show honors at the 2014 SABRE Awards for its "Stronger than the Storm" campaign, in conjunction with the New Jersey Economic Development Authority (NJEDA). The initiative won the Platinum SABRE Award for campaign of the year and was recognized with Gold Awards in the "Issues Management" and "Government Agencies" categories.
Launched in the aftermath of Hurricane Sandy, "Stronger than the Storm" focused on changing perceptions and driving visitor traffic by making the public aware that the Jersey Shore was recovering, rebuilding and open for business. The integrated campaign combined PR, advertising, event activations, public affairs and social media to revitalize the economic development of the shore's 130-mile coastline.
As people learned, heard and saw that the Jersey Shore was open, they returned in increasing numbers. Hotel occupancy in the four impacted shore counties was 2.1 percent better than the average over the past five years, and the Jersey Shore was the only U.S. shore area to increase every month as summer progressed.
"As a firm with deep roots in New Jersey, this campaign was deeply personal to our staff. I'm so proud of our team for delivering a seamlessly integrated campaign that delivered across all channels and fulfilled its mission of driving visitors to the Jersey Shore," said Michael W. Kempner, president and CEO of MWW.
Added Kempner, "The 'Stronger than the Storm' effort is an incredible highlight in a year that has been one of record growth for our firm."
The SABRE Awards, hosted by Holmes Report, recognizes superior achievement in branding reputation and engagement. The "Stronger than the Storm" campaign beat out more than 2,000 entries received across North America. The awards showcases and celebrates the best work produced by public relations firms and departments and is attended by more than 1,000 industry leaders each year.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.