NEW YORK, June 15/PRNewswire/ -- (http://www.myprgenie.com) -- A joint venture announced today allows clients of MyPRGenie, (http://www.myprgenie.com), the leading do-it-yourself PR platform and newswire, to distribute their press releases directly to the audiences of SourceMedia, a leading provider of news, data and information to the financial and related technology sectors, and publisher of American Banker and The Bond Buyer.
The new partnership with SourceMedia gives MyPRGenie customers access to the audiences of 34 websites devoted to news, data and events for senior professionals in the banking, capital markets, financial planning, insurance, technology and trading sectors.
"This is an invaluable addition to the menu of services we've been building into MyPRGenie," said Miranda Tan, chief executive of MyPRGenie. "Our clients can now target the readers of specific market news, and SourceMedia's readers are senior, highly-educated, highly motivated professionals in finance and related technology and professional verticals. SourceMedia's audience make sites such as www.americanbanker.com, www.bondbuyer.com and www.financialplanning.com part of their daily routine because the news and information they find there is vital to their work. Getting MyPRGenie clients in front of such an influential audience is an incredible opportunity."
Bruce Morris, Executive Vice President of the Investment Advisor and Technology Groups at SourceMedia, noted: "This widget provides a continuous ticker of news release headlines of interest to our audiences. Presenting up-to-the minute industry news releases while a reader is consuming editorial content presents significant value to companies wishing to reach our audiences. We're very pleased to be partnering with MyPRGenie on this venture."
The new service allows a reader to view press release headlines via a "widget" which will reside on all 34 of SourceMedia's web sites. Clicking on the headline will allow the reader to view the release in its entirety.
The SourceMedia Web sites that will run the MyPRGenie widget include:
Investment Dealers' Digest
Investment Management Weekly
Health Data Management
On Wall Street
Employee Benefit News
The Bond Buyer
SourceMedia, an Investcorp company, is the pre-eminent provider of timely and essential market information -- including industry news, analysis, research and insights -- for members of the financial services community, as well as related fields such as accounting and technology. Through its comprehensive library of professional publications, suite of industry-standard data applications, and in-depth seminars and conferences, SourceMedia (http://www.sourcemedia.com)offers its clients and subscribers a valuable and sophisticated range of products and services.
To see press release go to http://myprgenie.com/7004
SOURCE MyPRGenie, Inc.