MyPRGenie Presents at AlwaysOn Venture Summit at Harvard and Launches New Pay-As-You-Go Package for Small Biz

With MyPRGenie's new, super affordable pay-as-you-go package, users can target thousands of reporters for only 15 cents per contact

Jun 21, 2010, 13:22 ET from MyPRGenie

NEW YORK, June 21 /PRNewswire/ -- ( -- MyPRGenie, the leading do-it-yourself PR platform and newswire, is launching its new, pay-as-you go package for small and medium enterprises (SMEs) this week at the AlwaysOn Venture Summit East in Boston. With the new service, MyPRGenie users can target individual reporters for just 15 cents per contact and access the only PR platform that allows companies to target specific reporters covering specific niches, cities, or beats.

MyPRGenie executives have also been invited to make a presentation at the AlwaysOn Venture Summit, at 11 a.m. on Wednesday, June 23, at the Harvard Business School in Boston. The two-day conference highlights significant economic, political, and technology trends impacting the global growth investor. Attendees include influential institutional investors, venture capitalists, corporate buyers, investment bankers, and research analysts.

"MyPRGenie's goal is to provide SMEs with a do-it-yourself, easy-to-use Web platform to streamline and automate their PR and marketing efforts," said Miranda Tan, Chief Executive Officer of MyPRGenie. "That way, they can focus on their core business. With our new pay-as-you-go packages, local restaurants', doctors', lawyers', and accountants' offices and neighborhood businesses that normally wouldn't be able to get access to affordable, effective PR can now use MyPRGenie to target local reporters that cover their neighborhood or beat."

"There are more than 6 million businesses in the U.S. market alone, and many of them do not have access to affordable, effective, and efficient PR. According to Intuit, SMEs will spend $110 billion on marketing this year," Tan said.

The new pay-as-you go package is geared towards SMEs looking for an affordable and effective public relations solution to help get them buzz and visibility for their businesses. Many of these companies do not have the budget for an annual contract, nor do they have that need, since they tend to have only one or two news announcements per year. This package is ideal for such firms, since they don't have to sign up for any annual contract and they can pay just for what they use.

In addition, small businesses can access MyPRGenie's 24/7 customer support and proprietary matching engine to guide them through the process of uploading their news releases, videos and pictures, and to help them build a customized media list that fits their need.

For MyPRGenie, the new pay-as-you go package comes after the firm  announced last week a joint venture with publishing giant SourceMedia: a  new technology and financial service wire where companies can connect  with companies in the financial service space. The MyPRGenie SourceMedia  wire can target more than 250,000 B2B decision makers in banking,  financial services, and related technology via MyPRGenie's SourceMedia  wire.

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