National Amusements, Inc. Taps 360 Public Relations For Consumer Campaign Targeting Movie-Goers

BOSTON, Jan. 10, 2011 /PRNewswire/ -- 360 Public Relations LLC has been selected to lead a consumer-directed public relations campaign for Norwood, Mass.-based National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 950 movie screens worldwide.

The campaign will encompass a blend of mass and social media and events, highlighting National Amusements' digital experience at its Showcase, Multiplex and Cinema de Lux theatre locations across the U.S.

"360 Public Relations brings extensive expertise in the media and entertainment space.  360's seasoned team will help us get the word out about our exciting circuit-wide Sony Digital 4k rollout, launch our smart phone app and grow our fan base through social media," commented Scott Bernstein, Vice President of Global Marketing, National Amusements.

National Amusements' Showcase Cinema de Lux enhances the customer entertainment experience by offering guests the best in dining, entertainment, and customer service. Cinema de Lux patrons can dine at Studio 3 which offers a delicious selection of classic American fare and is open to guests of all ages. For guests age 21 and older, the Lux Level features access to a private, full-service restaurant and lounge before, during, and after the movie, and also offers high-end amenities such as oversized leather rocking recliner auditorium seating with service call buttons in the arm rests.

"National Amusements has a great innovation story to tell and we're thrilled to help them tell it," said 360 Public Relations Managing Director Laura Tomasetti. "With their advanced digital projection and one-of-a kind Cinema de Lux experience, National Amusements offers the best theatre experience and a compelling reason to get off the couch and head to the movies – we're already fans."

About National Amusements

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K., and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Visit them at www.nationalamusements.com.

About 360 Public Relations LLC™

360PR is an award-winning consumer lifestyle agency recognized for excellence in both social media and mass media campaigns. The agency's primary practice areas include Entertainment & Electronics, Parenting, Healthy Living, Home Goods and Social Media. Based in Boston, 360PR is a founding member of the Converge™ network of public relations agencies. For more information, visit www.360publicrelations.com.

SOURCE 360 Public Relations LLC