National Foundation for Celiac Awareness Selects Trevelino/Keller to Roll Out New Gluten-Free Initiative for Restaurants

AMBLER, Pa., April 9, 2012 /PRNewswire/ -- National Foundation for Celiac Awareness (NFCA), the non-profit organization dedicated to raising awareness and improving the lives of those of celiac disease and non-celiac gluten sensitivity, selects Trevelino/Keller as its public relations agency of record.  The NFCA, which also operates under the URLs, celiaccentral.org, celiaclearning.com and glutenfreehotproducts.com, prepares for a significant national initiative to address a lack of understanding about gluten-free food preparation and proper serving practices in the restaurant industry. 

"We look forward to supporting the NFCA in what we believe is important, ground-breaking work," says Dean Trevelino, principal, Trevelino/Keller. "The restaurant industry recognizes it needs third party expertise to address the confusion around gluten-free menu items and their customers increasing interest in understanding what is legitimately gluten-free, whether they suffer from celiac disease, gluten sensitivity or simply want to remove gluten from their diet."

Through empowerment, education and advocacy, the National Foundation for Celiac Awareness, drives diagnoses and improves the quality of life for those maintaining a medically necessary gluten-free diet. NFCA, a 501(c)(3) not-for-profit organization, is affiliated with leading researchers internationally and supports a patient-centered healthcare model that is grounded in science, promotes collaboration and supports a comprehensive approach to health and wellness.

"Trevelino/Keller demonstrated that it had a comprehensive understanding of a rather complex issue in the restaurant industry, which is the confusion and misunderstanding of best practices within gluten-free food preparation.  With more and more restaurants attempting to serve gluten-free menu items as a healthy strategy, it is critical that we do all that we can to secure  a consistent standard and that restaurants are able to be transparent about their ability to meet the needs of a wide variety of gluten-free consumers," explains Alice Bast, President of the NFCA. 

Headquartered in Atlanta, with a presence in Washington, DC, and Charleston, SC, Trevelino/Keller offers the NFCA the ideal mix of restaurant, health and lifestyle experience, coupled with services in national media, social media and branding.  Recognized as "One of the 30 Best Firms to Work For in North America," Trevelino/Keller is an agency that offers creative and strategic thinking and is ready to assist the NFCA with a robust plan of action to elevate the foundation and build awareness around celiac disease and gluten-free living.  

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and marketing Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched WheelhouseTK, a platform to bring experts together with unique skill sets in an effort to create a mutually rewarding community. For more information about the firm or if you have an interest in joining WheelhouseTK, visit trevelinokeller.com and wheelhousetk.com. For career placement, visit the firm's talent site, prstarbase.com.

About National Foundation for Celiac Awareness
The National Foundation for Celiac Awareness (NFCA) is a non-profit organization dedicated to raising awareness of celiac disease and gluten sensitivity and improving quality of life for children and families maintaining a gluten-free diet.  NFCA is a leading resource for celiac information, offering free information and support materials for celiac patients and families, as well as accredited training and consulting for food industry professionals and healthcare providers. Visit www.celiaccentral.org for information.

SOURCE Trevelino/Keller