National Journal Names Arnold Worldwide as Integrated Agency of Record

The Agency Also Assumes Lead Marketing Responsibilities for Other Atlantic Media Company Brands

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Jun 14, 2010, 12:34 ET

WASHINGTON, June 14 /PRNewswire/ -- Arnold Worldwide announced today that it will assume "integrated agency of record" duties for D.C.-based National Journal, the nation's premier source of politics and policy coverage. Arnold will help the 40-year old publication with a strategic brand repositioning effort, to include an integrated marketing campaign across print, social media, and online advertising. The account will be handled out of Arnold Worldwide's Washington, DC office.

"Journalism has changed, and we're about to change the way we do journalism," said Justin B. Smith, president, Atlantic Media Company, the parent company for National Journal. "We're reengineering all of our reporting processes and products to give our customers more than news and analysis. We'll give them 'predictive intelligence' that will help them do their jobs.

"After a review, we chose Arnold Worldwide to help us communicate these changes because of the agency's creative reputation and understanding of both corporate brands and the Beltway. National Journal is a premium brand, and Arnold is best positioned to elevate it even further."

Since 1969, National Journal has been the trusted source for credible and objective political and policy news from the nation's capital. National Journal covers a diverse range of issues -- such as Congress, defense, lobbying, politics, health care, and national security -- and profiles the people involved in shaping relevant policy. The news organization provides "Insight for Insiders" through nonpartisan reporting on the current political environment, as well as emerging political and policy trends. With unmatched journalistic experience and access, its reporters provide foresight and insight to Washington's corridors of influence.

"National Journal publications are the gold standard in the world of politics and policy. This is a fantastic opportunity to make a great brand ever greater," said Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide.

Arnold Worldwide will also be AOR for other Atlantic Media Company brands, including the National Journal Media Group and its properties: National Journal, CongressDaily, and The Hotline.

About Arnold Worldwide

Arnold is a global communications company and one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Alberto Culver, Amtrak, Carnival Cruise Lines, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, McDonald's, New Balance, Ocean Spray, Panasonic, Pearle Vision, Progressive, Southern Comfort, Titleist, truth®, Tyson, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points -- advertising, digital, promotions, direct, design, branded content -- and is part of Havas Worldwide with offices in Boston, New York, Washington DC, Toronto, London, Amsterdam, Prague, Milan, Madrid, Moscow, Lisbon, Sydney, Sao Paulo and Shanghai. www.arnoldworldwide.com