National Millennial Community joins the HackerAgency to Create PSAs to Bring Awareness to Cyberbullying
Feb 12, 2018, 04:11 ET
LOS ANGELES, Feb. 12, 2018 /PRNewswire/ -- To bring awareness to the growing number of suicides among young teens and the devastating effects of cyberbullying, the National Millennial Community – a nationwide millennial movement founded by IW Group Inc.– has joined HackerAgency, a global digital/direct marketing agency, to create a series of public service announcements addressing this major mental health issue.
Suicide is the number three killer of teens; twenty percent of adolescents who are bullied online contemplate suicide, and about 1 in 10 attempt suicide, according to research done by CyberbullyHotline.
"Millennials recognize that we are in a strong position to reduce cyberbullying nationally;" says Justin Limasa of the University of Hawaii. "When I read some of the actual posts by teens who were victimized by cyberbullies, I was devastated and knew I had to help."
The National Millennial Community partnered with the HackerAgency, to produce the PSAs which incorporate actual suicide letters composed by teens and young adults. None of the individuals featured are actors, but have volunteered their time to heighten awareness of cyberbullying.
Spyro Kourtis, HackerAgency CEO stated, "Our experience in the digital space provides an intimate lens into the importance of instilling digital responsibility in our youth. We are proud to do our part to help millennials understand the impact of cyberbullying and what they can do to find their voice and be part of preventing it."
To learn more and view the campaign, please visit NationalMillennialCommunity.com and YouTube page.
About the National Millennial Community
The National Millennial Community is a group of thought leaders, thinkers and do-ers that have come together with a single goal in mind, "to change the conversation" about the millennial generation. The community movement made up of millennials from 25-plus universities spanning across the country, in six different time zones, who collectively represent a broader view of diversity. (Twitter: @MillennialCom; nationalmillennialcommunity.com)
About HackerAgency
Founded in 1986, Seattle-based HackerAgency, is a global digital/direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Success generating ROI for clients makes HackerAgency a leader in the world of CRM. From "Leads to Loyalty," HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand-name clients include AT&T, Hyatt, and Microsoft. Learn more about HackerAgency at www.HAL2L.com.
About IW Group
Founded in 1990, IW Group is an award-winning multicultural marketing agency with a total market approach. Based in Los Angeles, with offices in New York and San Francisco, the firm is a leader in strategy, advertising, PR, digital and events. IW Group is part of the Interpublic Group of companies. (Twitter: @IWGroup; iwgroupinc.com)
SOURCE National Millennial Community