National RV Giant Turns to Leading Provider of Digital Marketing for Success

Jul 19, 2013, 22:37 ET from Dealer Spike

PORTLAND, Ore., July 19, 2013 /PRNewswire/ -- There is a reason why, one of the largest RV dealers in the nation, has decided to put their growth strategy into the hands of the leading provider for RV Digital Marketing and that reason is simple: Results.

In an ever-changing world and society, we are forced to look at the whole process of today's Modern Consumer and how everything from cars to houses, retail and more – are evolving and must keep up with their buyers.  It is no different with RV Sales and Service.

One buyer said, "For me, it is about the overall buying experience. From my first call or click to begin my research to the minute I pick up the keys, I yearn for the feeling that - I have arrived!"  This buyer is RIGHT.  Finding an RV is just like finding a new home and so to create a customer experience that is engaging, exciting and encouraging for any new or returning customer – it must be First Class. 

In order to create a First Class buying experience for anything, there are a few critical elements to remember.  Because we know that nearly 90% of buyers start their shopping experience online, we know that is where we can capture their interest in the first few seconds of their visit.  

First – every RV business needs to make sure their website is a high end website that caters to the price point of the customer you're targeting. It is also critical to remember to differentiate the buying experience for campers verses luxury motorhomes. Every email, every picture and inventory spec sheet must follow suit with a clean, professional and thematic look and feel, colors, pictures, and more.

Second – Be aware of your competition. Try to stagger your inventory from the RV dealer down the road. One dealer replaced two of his lines all together because his competition was offering nearly identical inventory. To stay on top, he picked up two lines with models averaging a price point of $5-$10k under his competition.

Third – Manage your reputation. 83% of consumers say it would be important to read user-generated content before making a decision about their next big purchase and yet, 40% of consumers will avoid doing business with companies with bad reviews. Use your Search Engine (especially Google) reach, Social Media, and most importantly – your own virtual dealership – to make sure your reputation is positive and encourages happy customers to post their feedback.

Year after year, RV dealers are uncovering new and innovative ways to meet their Modern Consumers where they are and help them to envision their future as RV customers for life!  Be a part of the evolution! It is happening…and you are invited!

Said Jay Mason, CEO of, "We are super focused on partnering with dynamic, results-driven dealerships like Holman because they know what it takes to sell and serve their customers the right way to ensure they aren't just customers for a day, but instead – for life." 

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SOURCE Dealer Spike