National Underwriter Life & Health Reinvents Its 115-Year Old Brand with the January 2012 Issue

HOBOKEN, N.J., Jan. 4, 2012 /PRNewswire/ -- National Underwriter Life & Health, a Summit Business Media publication, unveiled its January 2012 issue today with an invigorated new design, a robust content plan and a new monthly frequency.

(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

As the life and health insurance industry's mainstay publication for more than 115 years, the January 2012 issue of National Underwriter Life & Health represents a new chapter in the venerable publication's lifecycle. The new format, frequency and editorial mission will allow the publication to continue its leadership position by offering content focused on:

• Groundbreaking investigative reports on industry trends.
• Exclusive, top-level interviews with executives, regulators and legislators.
• Stories with wide crossover appeal as well as content that provides avenues for additional exploration online.

LifeHealthPro.com launched in October 2011 in response to the evolving and rapidly changing needs of our readers. Daily breaking news, trending data, and community feedback and involvement happen in real-time at LifeHealthPro.com. The editors and reporters at National Underwriter Life & Health are the core creators of the news content on LifeHealthPro.com. The transition to a monthly frequency enables the editors to better support the digital product and to spend more time on each print issue developing larger, more in-depth feature stories that dig into the tidal forces moving the industry.

"Doing such investigative work takes time, and with a monthly book we can do that," said Bill Coffin, Editor-in-Chief.  "Producing content that matters more, stays relevant, and is the kind of journalism nobody else in the industry is capable of is core to our brand mission."

The entire staff at National Underwriter Life & Health spent the past 18 months working, reviewing and planning for these changes. The new logo and layout represents many drafts, revisions and oversight. The new design reflects a cleaner, modern experience that invites the reader to spend time reading and digesting the information in the publication.

"In the planning process, we polled our advertising community and received positive feedback to the planned changes," said Tashawna Rodwell, Publisher. "We're excited to offer our advertisers a higher quality publication that is more reflective of our current readers' needs."

To view the January issue, click here.

About National Underwriter Life & Health
As the total news source for the life, health and financial services industry, National Underwriter Life & Health is uniquely positioned to provide agents and brokers with timely, insightful information. With the largest, most experienced team of editors in the industry, National Underwriter Life & Health is able to identify, analyze and comment on the latest trends and events for their significance to the market every business day. For more information, please visit LifeHealthPro.com. 

About Summit Business Media

Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets.  Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data.  Summit services the information needs of its customers through numerous channels, including digital, print, and live events.  For more information, please visit SummitBusinessMedia.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Tashawna Rodwell
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94291                                                                       

SOURCE Summit Business Media