Nation's Leader in Electrical Solutions Rogers Electric Switches to Unanet CRM

Growing company selects modern, flexible platform to improve data management and new business process

DULLES, Va., March 17, 2025 /PRNewswire/ -- Rogers Electric, the nation's premier provider of electrical and lighting services, has selected Unanet, the leading provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) for the architecture, engineering, and construction (AEC) industry, as its CRM platform. Rogers Electric will replace its limited CRM platform with Unanet CRM, simplifying its business development process and providing critical data insights to help the company grow faster and smarter.

"We tried several legacy CRM software platforms, but none of them integrated successfully with our existing systems, so we had to create our own solutions and rely on spreadsheets, which led to a lot of manual work," said Ayla Lambert, director of marketing. "Unanet is the perfect fit for us because it offers the flexibility and capabilities that we were missing."

Founded more than 40 years ago, Rogers Electric provides electrical construction and lighting solutions, renovation, and maintenance for many Fortune 500 retailers, warehousing, and logistics customers such as Amazon, DHL, FedEx, Home Depot, Target, and Walmart. With more than 1,500 employees working on projects throughout 48 states and in 13 office locations, the company is experiencing 20% growth year over year. This rapid growth highlighted the need for a user-friendly CRM solution that could be both flexible enough to integrate with existing platforms used by long-tenured employees and easy to onboard new employees.

After a thorough review of CRM software options, Rogers Electric chose Unanet CRM for its empowering, flexible platform that saves teams significant time by eliminating the need for workarounds while providing insightful reporting and email integration capabilities. Additionally, Unanet's mobile business card feature and Outlook integration will help them manage relationships more efficiently with less manual data entry. Unanet also provided expedited implementation that helped Rogers Electric onboard its team in half the time.

While strong data management is critical to forecasting and decision-making, half of the firms surveyed (49%) in the 2024 AEC Inspire Report indicated their data management tools are insufficient, and 30% say they are still using spreadsheets for business intelligence.

More than 1,850 architecture, engineering, and construction companies select Unanet ERP and CRM because they have the right mix of functionality and accessibility while also offering the ability to scale and grow seamlessly. To learn more about Unanet CRM and ERP, please visit https://unanet.com/crm-aec and https://unanet.com/erp-for-a-e/erp-for-a-e-overview/. 

About Unanet
Unanet is a leading provider of project-based ERP and CRM solutions purpose-built for government contractors, architecture, engineering, construction, and professional services. More than 4,000 project-driven organizations depend on Unanet to turn their information into actionable insights, drive better decision-making, maintain regulatory compliance, and accelerate business growth. All backed by a people-centered team invested in the success of your projects, people, and financials. For more information, visit www.unanet.com.

About Rogers Electric
Rogers Electric is the nation's premier provider of electrical and lighting services. From construction to maintenance, Rogers Electric optimizes facilities for productivity and comfort while reducing costs for clients every step of the way. Backed by 40 years of experience and a national tenured team, Rogers Electric simplifies facility management through an end-to-end, comprehensive approach for all maintenance, repair, or retrofit needs. For more information, visit www.rogerselectric.com.  

SOURCE Unanet