Natural MarketPlace Set to Host Innovative Education Program

BOULDER, Colo., April 15 /PRNewswire/ -- Natural MarketPlace (www.naturalmarketplaceshow.com) has developed an innovative education program with a new series of tracks covering the business of natural and healthy lifestyles. Top integrative gastroenterologist Gerard E. Mullin, MD from Johns Hopkins Hospital and Senator Orrin Hatch, 6th term Republican from Utah, will speak on pertinent natural health and legislative matters. The program's focus is to guide natural products retailers and suppliers into a new era of the economy through up-to-the-minute education about today's natural consumers, international standards, and social media. The trade show and conference will bring together as many as 5,000 attendees and 250 exhibits this June 10-12, 2010 at the Las Vegas Convention Center in Las Vegas, NV.

"The unique blend of education that Natural MarketPlace provides participants supports the Natural Products Association's advocacy plan while giving businesses the chance to leverage tools to stay connected to the latest developments in the industry," said Show Manager, Erica Stone. "The most convenient characteristic of this year's education program is that on Thursday you can select a track to follow all day, or pick and choose sessions from any track to get the most out of your experience."

New Hope Natural Media and the Natural Products Association have partnered to exclusively provide content for the natural and healthy lifestyle industries that:

• addresses current advocacy efforts such as the controversial S.3002 bill proposed in Congress to strictly regulate the dietary supplement industry including two Town Hall sessions -- one for Suppliers and one for Retailers -- for more specific in-depth discussion.
• provides focus via three distinct tracks including The Retail Intensive Track (returning for its second year), the new Business Track and the Interactive Track -- kicking off with a live radio broadcast from Duke and the Doctor.
• positions the importance of health and lifestyle issues. Friday morning's Keynote Speaker is Gerard E. Mullin, MD, renowned nationally and internationally for his work on Integrative Gastroenterology and Nutrition. Dr. Mullin has accumulated over 15 years of clinical experience and is presently the director of Integrative Nutrition Services at the Johns Hopkins Hospital in Baltimore, Maryland. He is currently working with Dr. Andrew Weil as a senior editor on the first book for physicians on Integrative Gastroenterology.
• addresses current legislation. The Saturday SuperSession features Senator Orrin Hatch, the 6th term Republican from Utah known for being instrumental in the passage of the Dietary Supplement Health and Education Act (DSHEA) of 1994. Senator Hatch works to reform regulatory agencies, such as the Food and Drug Administration, and to ensure implementation of laws protecting health freedom.

New Hope Natural Media (www.newhope.com), a division of Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

The Natural Products Association (www.naturalproductsassoc.org) is the nation's largest and oldest non-profit organization dedicated to the natural products industry. The association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. Association members meet annually in Las Vegas at the association's official tradeshow, Natural MarketPlace (www.naturalmarketplaceshow.com).

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SOURCE New Hope Natural Media