NEW YORK, Sept. 24, 2018 /PRNewswire/ -- NatureLab. TOKYO is excited to announce their partnership with Urban Outfitters, as the Japanese haircare line will become available to purchase on UrbanOutfitters.com beginning September 17, and in select locations across the U.S. in early October. Indie brand, NatureLab. TOKYO is dedicated to making results-driven, non-toxic beauty accessible to a generation focused on using natural ingredients.
"Urban Outfitters was a natural choice as the first U.S. brick and mortar partner for NatureLab., as they share the same client demographic -- a beauty and fashion-savvy consumer that appreciates the value of natural, high-performing products at an affordable price point," says Tamara Brown, Sales Director, NatureLab. TOKYO.
Inspired by Zen Buddhist teachings and the beauty of imperfection, NatureLab. TOKYO believes in simplistic routines focusing on scalp health and nourishment, through the of use stem cell technology and Japanese ingredients. Their breakthrough technology has unlocked nutrient-rich plant stem cells to maintain scalp health, improve follicle strength, and promote growth at the cellular level. With ingredients like apple, bamboo, argan and grape stem cells, coupled with pearl extract, quinoa protein, and other naturally-derived ingredients, NatureLab. TOKYO products create a healthy scalp while revitalizing damaged, dull, unruly, or flat hair.
NatureLab. TOKYO has been recognized this year by Allure's "Best of Beauty" Awards, the Cosmoprof Beauty I.D. Awards, and the Pentawards for innovative packaging and quality formulation. The products range in price from $6-$16 and are all vegetarian, cruelty free, and free of harsh sulfates, parabens, phthalates, gluten, mineral oil, and other harsh chemicals that not only damage hair, but the environment, making science-backed, naturally-derived hair care accessible to all.
For further information on NatureLab. TOKYO please contact:
Brittany Marshak, Foundation, at Brittany@wearefoundation.co
About NatureLab. TOKYO:
NatureLab. TOKYO is a new J-Beauty haircare collection developed specifically for the North American market. Modeled after traditional Japanese beauty principles, NatureLab. leverages plant stem cells to encourage optimal scalp health. All NatureLab. products are free of harsh Sulfates, Parabens, Phthalates, Gluten, Mineral Oil and other harsh chemicals that not only damage hair, but the environment. Certified cruelty-free. For more information, please visit www.naturelab.com.
SOURCE NatureLab. TOKYO