NAVTEQ Highlights the Multiple Opportunities Presented by Location at Mobile World Congress 2011

BARCELONA, Spain, Feb. 14, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world is showcasing the latest innovative mapping products, devices and solutions at the 2011 Mobile World Congress (MWC). The exhibit showcases NAVTEQ products and services along with customer devices from leading third-party companies to demonstrate how location aware content and solutions can enhance end-user experiences.

The NAVTEQ booth will demonstrate how leveraging location can not only enhance day to day life but also create unique end user experiences. Leading brands and manufacturers such as ALK Technologies, Mobile Devices, NAVIGON and Nokia will provide a first-hand look at how bundling services and products from NAVTEQ's advanced content portfolio makes it possible to provide differentiated experiences. Additionally, devices from Appello, Coyote, NDrive, Route 66, Telmap and Zorro GPS will be on display to highlight the latest in location based solutions.

"Location and navigation continue to evolve extremely quickly, broadening their scope and opening up many opportunities," commented Bruno Bourguet, senior vice president, EMEA, sales NAVTEQ.  Our objective is to keep ahead of the market with new and innovative content which enables our industry customers to bring better and better experiences to the consumer."

NAVTEQ – Advanced content and demonstrations

Stand 8B110, Hall 8

Advanced content and demonstrations on a range of different platforms and devices are being presented in three key zones – Location is Life, Location is Exploring and Location is Discovering.  All zones are showcasing how NAVTEQ's product portfolio can be bundled to create innovative and varied features and services.

Location is life - innovative content and services

Experience some of NAVTEQ's advanced content, products and technology:

• NAVTEQ LocationPoint™ Advertising Network: NAVTEQ brings its unrivaled location content expertise to bear on creating the world's fastest growing location- and context-aware mobile ad network, delivering high-engagement ads to consumers as they approach potential points of purchase.  With NAVTEQ LocationPoint™, publishers can monetize high-value content with high-performing ads while providing a superior consumer experience.
• NAVTEQ Natural Guidance™ – navigation with the 'human touch': breaks new ground by enabling guidance the way people provide directions to each other—through the use of descriptive, intuitive cues.  Directions sound like they are coming from a passenger in the car and use easily understandable points of reference such as "turn right at the large white tower".
• NAVTEQ Traffic™ – supporting informed routing decisions: the traffic service which leads the world in subscribers, coverage and probe data has made huge progress in developing its coverage around the globe – over 1,000% increase since 2009.
• NAVTEQ Discover Cities™ – navigating on foot and via public transport: specialist pedestrian data including walkways, bridges, tunnels, steps, crossings and also information on the public transport system.  Available for over 100 cities worldwide.
• NAVTEQ Connect: experience the impact of navigation and location based solutions on everyday life as a consumer navigates through real-world situations whether travelling by car or foot. It is no longer simply about finding locations - but about supporting consumer lifestyles. Exhibiting companies include: Nokia and WHATAMAP.
• NAVTEQ Indoor Mapping Solutions – Taking it inside – locating and guiding through indoor destinations: NAVTEQ, Nokia and WHATAMAP are showcasing next generation indoor location based services, with pinpoint indoor positioning accuracy, detailed location maps and hyper local information delivery.
• Pay-As-You-Drive – road charging for regular and occasional journeys: The NAVTEQ MPE map, is a sub-set of the NAVTEQ map which contains ADAS geometry and precise ADAS attributes. The NAVTEQ MPE unit allows dedicated in vehicle non navigation solutions.
• Terminal Mode – making the journey easier: Seamless connectivity between vehicle and mobile navigation devices helps you find whatever you are looking for, wherever you are, with this demonstration from Nokia.  

Location is exploring – innovative content and services

Explore exclusive demonstrations from:  ALK Technologies, Mobile Devices, NAVIGON and Nokia.

• ALK Technologies:  Founded in 1979, ALK Technologies is the developer of the successful CoPilot® Live™ GPS navigation family and location-based applications. Available as a branded app or customisable white label software, CoPilot® Live is the navigation platform that transforms smartphones, tablets and other mobile devices into a full-featured navigation system. www.copilotlive.com.
• NAVIGON:  A world-leading provider of premium navigation technology, delivering software for mobile phones and the automotive industry as well as branded personal navigation devices. Showcasing the latest versions of its MobileNavigator and NAVIGON select solutions for iPhone™/iPad™, Android™, Bada™, Windows® Phone 7 – turning these operating systems into full, turn by turn, navigation systems.
• NOKIA: Committed to connecting people, Nokia combines advanced technology with personalised services. Every day, over 1.3 billion people connect to each other with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Explore Barcelona with the built in Lonely Planet guide, book a hotel through HRS and find a nice restaurant nearby and read reviews aggregated from Lonely Planet, Michelin and other users.
• MOBILE DEVICES: With Morpheus3, Mobile Devices delivers the leading open telematics OS and its SDK for a wide range of devices and solutions targeting both the consumer and fleet markets and enabling a marketplace for telematics services. Mobile Devices is also a leading provider of next generation connected navigation devices, smart displays, dongles and black boxes, all running Morpheus3 OS. www.mobile-devices.com

Location is discovering – a wide display of the latest devices

This year's Mobile World Congress showcase includes a broad range of location-focused applications demonstrated on different platforms and devices from Appello, Coyote, Ndrive, NNG Kft, Route 66, Telmap and Zorro GPS. The focus remains on delivering products, services and solutions to industry customers which improve the experience for today's sophisticated consumers.

NAVTEQ Network for Developers™ – This year is hosting a second stand

App Planet, Stand 7D42, Hall 7

NAVTEQ Network for Developers™ (NN4D) is showcasing the latest tools, services and solutions for successful location-enabled application development and monetisation in App Planet.  Specifically, NN4D will showcase NAVTEQ LocationPoint™ Advertising and the NAVTEQ® App Warehouse, an online matchmaking portal that allows developers to showcase their apps and NAVTEQ customers to search for apps of interest. NAVTEQ partners will also be present on the stand, including:

• Imagination Technologies and Visioglobe®, the 2010 APAC NAVTEQ Global LBS Challenge Grand Prize winner, will demonstrate their POWERVR Insider and VisioDevKit SDKs (Software Development Kits), tools to enhance vivid graphics and 3D rendering in mobile location-based applications.  
• Mobilizy, the NAVTEQ Global LBS Challenge® Global CHAMPION winner, will exhibit Wikitude World Browser Augmented Reality and Wikitude Drive Augmented Reality Navigation System.

The NAVTEQ Network for Developers is hosting Developer Advisory Council feedback sessions at Poble Espanyol and Trivia for Trendsetters games at their stand. Additionally, NN4D is sponsoring Mobile {Dev}Sync, the Berkeley Mobile International Collaborative (BMIC) University Mobile Challenge and various WIPJam activities.  For detailed information about the NN4D WIPJam activities, please visit www.wipconnector.com/wipjam/MWC2011.

To learn more about NAVTEQ's location-based solutions, please visit:

NAVTEQ stand 8B110, Hall 8 and NAVTEQ Network for Developers stand 7D42, Hall 7

Mobile World Congress, 14-17 February 2011.

Please note: the full 2011 Mobile World Congress press kit will be available online at the NAVTEQ press centre from 13 February date:  http://press.navteq.com/

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

NAVTEQ, NAVTEQ Traffic, NAVTEQ Discover Cities, NAVTEQ Network for Developers, NAVTEQ Natural Guidance and NAVTEQ LocationPoint Advertising are trademarks of NAVTEQ in the U.S. and other countries. All rights reserved.  

(Logo: http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)

SOURCE NAVTEQ