NAVTEQ Reminds Consumers of the Advantages of Driving With an Updated GPS During This Summer Travel Season

CHICAGO, May 25, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, encourages drivers to update their GPS maps before they venture out on their summer travel plans.

As families across the nation closely monitor their budgets, drivers should be aware that their driving habits can directly relate to their wallets. According to a NAVTEQ study*, with regular use of a GPS drivers consumed 12% less gas, meaning they could benefit from an annual savings of around $330. This reduction in fuel intake also translates to a potential 20% decrease in carbon dioxide emissions. By keeping the digital map in a GPS fresh, drivers can have the most up-to-date information available to reach their destinations in an efficient, cost effective and eco friendly way.

Traveling with a GPS can help maximize a summer experience as well. A regularly updated map provides drivers with the latest available information, with hundreds of thousands of points of interest included in each new map release. Drivers can have all the latest restaurants and entertainment along their route and for those unexpected stops along the way, an updated GPS can be an essential guide to the nearest gas station, hotel, or ATM.  

"Consumers are looking for ways to make the best use of their time and money," said Lonnie Arima, vice president North Americas Channel Sales Development, NAVTEQ. "Whether embarking on a cross country road trip or dropping the kids off at baseball practice this season, a map update provides the most current information needed to be efficient on the road."

The NAVTEQ store, www.navigation.com, offers a convenient way to shop, learn product features, and benefit from special promotions. With products for more than 200 vehicle models, the store sells map updates for almost every vehicle with an in-dash navigation system in North America including: Acura, Chrysler, Dodge, Ford, Honda, Infiniti, Jaguar, Jeep, Land Rover, Lincoln, Nissan, Volkswagen, Volvo and many more. In addition, the store also carries products for portable GPS devices and smart phones.  

*NAVTEQ Navigation Benefits Study (2009)

About NAVTEQ

NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

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SOURCE NAVTEQ