NEW YORK, Feb. 12, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN) and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between Nielsen and the NBC and Telemundo owned stations and RSNs.
"We are doubling-down on measurement tools to help our clients maximize their investment in our stations," said Frank Comerford, Chief Revenue Officer and President of Commercial Operations, NBCUniversal Owned Television Stations. "Nielsen's consumer and voter ratings tools are welcome additions to the already robust measurement toolkit we've created for our stations, which is helping us create a clear snapshot of the value and reach our NBC and Telemundo stations have with advertisers and consumers, unlike any other TV group in the country."
Nielsen's Rhiza consumer insights sales tools allow local TV sales and researchers to explore and visualize their data and insights in a granular way, providing automotive registration by the dealer, make and model. Rhiza also delivers actionable analytics with one-click insights-on-demand that are personalized by market, sector, and audience. In addition, Rhiza enables clients to find powerful sales stories that showcase top-ranked TV or radio stations to inform local planning, buying and advertising sales efforts. The platform is powered by Nielsen data, and in addition to voting behavior, also includes data from Nielsen Scarborough and Polk Automotive, to enable the most robust third-party datasets available.
The voter ratings cross-platform tool provides TV and audio voter rating data to stations on a monthly basis, offering scale, coverage and complete representation of all voter and viewer types, including broadcast only and over-the-top homes. Nielsen Voter Ratings are available in the top 56 markets in the country, and facilitate a better understanding of the media consumption behavior of voters by race, gender and demographic characteristics.
"As local broadcast industry leaders, the NBCUniversal Owned Television Stations' division is constantly seeking new data and tools to help their clients identify and reach the right set of viewers," said Jeff Wender, Managing Director, Nielsen Local. "Rhiza and Nielsen Voter Ratings expand the NBC and Telemundo stations' toolkit with rich in-market buying and voting behaviors that can be easily accessed and activated. As part of our client commitment, we will work with the stations and regional sports networks to ensure that each local station has the tools they need to deliver on their business objectives and market access to valuable local audiences."
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
ABOUT NBCUNIVERSAL OWNED TELEVISION STATIONS
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 40 NBC and Telemundo local television stations serving 28 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.