NCAA Dominates Championships Through Marketing Asset Management

KANSAS CITY, Mo., April 20, 2011 /PRNewswire/ -- Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today a webinar with its customer, NCAA, entitled, "MAM in Action: NCAA Wins Big with Marketing Asset Management." The free webinar will feature Katie Carls discussing how the NCAA uses Saepio's Marketing Asset Manager to provide marketing support to help championship host institutions and conferences generate awareness and promote ticket sales for 88 different NCAA championships.

The webinar is scheduled for Wednesday, May 4, 2011 from 1:00 to 2:00 pm ET. Free registration for the webinar can be found at: https://www1.gotomeeting.com/register/977231680.

NCAA championship host institutions are often given short turnaround times to construct and customize event-specific marketing. This presentation will demonstrate how the NCAA utilizes Saepio's Marketing Asset Manager solution to enable host sites to retrieve, construct and customize approved marketing materials including web banners, print ads, radio spots, email blasts, billboards and more.

Carls will also offer insight into how the solution has resulted in smarter budget allocation, streamlined processes including an online reimbursement procedure, and more.  She will also share how the NCAA updated more than 3,600 pieces of collateral within one week after the NCAA championship logo system was redesigned in early 2011.

"The NCAA does a perfect job of achieving the balance between having corporate control over marketing consistency while giving championship hosts enough freedom to do what is relevant and works for their specific audiences," said John Thomson, President and CEO of Saepio. "Those attending this webinar will learn firsthand how valuable Marketing Asset Management tools can be to franchises and complex distributed networks. We hope that many attendees will hear these great insights and learn from NCAA's best practices."

Additional information about the Marketing Asset Management 101 webinar series and upcoming webinars can be found here: www.MAM101.com.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio