NCOA Sets Ambitious Goal to Help Millions of Struggling Older Adults by 2020

New Brand and Website Reflect Drive for Large-Scale Impact; NCOA Urges Individuals to "Join the Cause"

WASHINGTON, Nov. 15, 2011  /PRNewswire-USNewswire/ --The National Council on Aging (NCOA), the leading nonprofit service and advocacy organization for older Americans, announces the launch of an ambitious new mission focused on helping millions of struggling older adults.

(Logo: http://photos.prnewswire.com/prnh/20100615/NCOALOGO)

NCOA's new mission is "to improve the lives of millions of older adults, especially those who are vulnerable and disadvantaged."

By 2020, NCOA's goals are to:

• Improve the health of 4 million older adults with multiple chronic conditions.
• Improve the economic well-being of 5 million low-income and vulnerable older adults.
• Strengthen and protect major public programs for disadvantaged and vulnerable older adults.

Along with the new mission, NCOA is launching a newly rebranded website at www.ncoa.org. The site is designed to help older adults, caregivers, advocates, and aging services professionals find information, tools, and resources to help all seniors achieve improved health and enhanced economic security.

The website also features NCOA's new logo, which symbolizes and celebrates the "Aging" in our name—the focus of our passion and our work.

"I'm very excited about NCOA's new brand and mission—and what it means for the future of NCOA and the millions of older adults we serve," said James Firman, president and CEO of NCOA. "I invite everyone to visit NCOA.org and Join the Cause—an easy way to stand with us in our mission to improve the lives of millions of older adults in need."

About NCOA
The National Council on Aging is a nonprofit service and advocacy organization headquartered in Washington, DC. NCOA is a national voice for millions of older adults—especially those who are vulnerable and disadvantaged—and the community organizations that serve them. It brings together nonprofit organizations, businesses, and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently, and remain active in their communities. For more information, please visit: www.NCOA.org |www.facebook.com/NCOAging | www.twitter.com/NCOAging

SOURCE National Council on Aging