NeoGraft® Partners With Verasoni Worldwide On Global Marketing Communications

- National Rebranding Campaign to Reposition The Company in The Consumer Marketplace -

Jul 23, 2015, 13:00 ET from Verasoni Worldwide

DALLAS, July 23, 2015 /PRNewswire/ -- NeoGraft® is pleased to announce the selection of Verasoni Worldwide as integrated marketing communications partner.  NeoGraft® is a world leader in hair replacement technology serving physicians and patients in the United States and around the world. NeoGraft® is the first Class One FDA Listed automated medical device for hair restoration. This system harvests, collects, and implants individual follicular grafts using one user-friendly platform.  NeoGraft® provides advances in both hair restoration technology and clinical techniques designed to promote the increase in safety, precision, artistry and efficiency for the benefit of both the patient and the physician. With NeoGraft® patients can enjoy the growth of their own real hair without the unsightly scar associated with the older strip-method.

"We're excited to partner with Verasoni Worldwide for rebranding and global marketing communications.  Our rebranding efforts reflect our world-class physician partners and patients. We want to ensure that the NeoGraft® brand continues its aspirational market leadership in the near and long-term, and our new branding and marketing communications shall reflect that," said Glenn Normoyle, President of NeoGraft®.  Verasoni Worldwide will work with NeoGraft's marketing leadership on strategy, rebranding, digital campaigns, consumer and business to business public relations, physician communications and consumer marketing.

Abe Kasbo, CEO of Verasoni Worldwide, "I'm delighted  to welcome NeoGraft® to our family of clients. NeoGraft® holds a terrific reputation as leaders in Hair Replacement and Transplant Technology. Our entire team is looking forward to helping NeoGraft® amplify its brand as the leading technology in the field," said Abe Kasbo, CEO of Verasoni Worldwide. Sasha Idriss, Head of Global Accounts will be NeoGraft®'s account lead.

About NeoGraft®

NeoGraft® is, and always will be about the lifestyle and image of the patient. Its revolutionary technology is used by leading and qualified doctors to help people transform their lives. NeoGraft®'s patented and revolutionary Automated Follicular Unit Extraction (FUE) and Implantation Hair Transplant System allows people to restore their hair quickly, without invasive surgery and no unsightly linear scaring.  To learn more visit NeoGraft.com or follow on Twitter.

About Verasoni Worldwide

Verasoni Worldwide is a full-service marketing and public relations firm with offices in Montclair, New Jersey. Verasoni Worldwide delivers expertise to multiple markets. Verasoni Worldwide develops and implements meaningful, cut-through marketing communications strategies for clients in the United States and around the globe.  Verasoni Worldwide is a pioneer in the integration of digital and traditional media, including public relations, advertising, brand development, reputation management and global marketing communications strategies. To learn more visit www.verasoni.com or follow on Twitter.

SOURCE Verasoni Worldwide



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