NeoMagic(R) Corporation Announces Design Win for MiMagic 6+ SOC

SAN JOSE, Calif., July 7 /PRNewswire-FirstCall/ -- NeoMagic Corporation (Pink Sheets: NMGC), a pioneer in developing mobile multimedia solutions, and ViV Systems Incorporated, a provider of home theater consumer electronics and networking products, today announced that NeoMagic's MiMagic 6+ has been selected for their multifunction M-Book wireless controller for use with their karaoke systems.

Within the MiMagic 6+ small ball grid array package is an embedded processor with instruction and data cache, a tightly coupled memory, and hardware Java acceleration. The MiMagic 6+ also includes a powerful graphics and video engine, and a host of integrated peripherals including, NAND flash and Memory controllers, SD/MMC, UART, USB and GPIO interfaces.

"We're extremely pleased with the selection of MiMagic 6+ for ViV Systems M-Book karaoke remote controller. We expect the selection of MiMagic 6+ by ViV Systems to open up new avenues for our MiMagic SOCs," said Syed Zaidi, NeoMagic Corporation's President and Chief Executive Officer. "We look forward to supporting ViV Systems to bring their M-Book karaoke remote controller to market."

"We have selected NeoMagic's MiMagic 6+ SOC as it provides us with a low-power, highly scalable architecture and competitively priced solution that fulfills our current as well as future product requirements," said Tho Pham ViV Systems' Chief Executive Officer.

About ViV Systems

ViV Systems Incorporated is a leading home theater developer and manufacturer specializing in consumer electronics and networking products. ViV Systems designs and manufactures the M-Player series targeting the home theater market. The M-Player is a user-friendly HDD-based media player with a remote control that plays directly from TV and A/V system the digital media contents stored in its removable HDD (hard drive). For more information, please visit www.vivsys.com.

About NeoMagic

NeoMagic designs and delivers consumer electronic device solutions with semiconductors and software offering exciting new product functionality for Video, TV, Imaging, Graphics, and Audio. We provide low cost, innovative multimedia chip technology for tomorrow's entertainment and communication needs. Our capabilities give our partners and their customers' high quality answers to excite and enhance the consumer's lifestyle. For more information, please visit www.neomagic.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements include statements about our future product development, strategic partnerships, marketing efforts and growth. These forward-looking statements reflect current expectations. However, actual events and results could vary significantly based on a variety of factors, including our need for additional funding for our operations, the ability to locate and hire qualified personnel, the inability to reach agreement with strategic partners on a timely basis and on acceptable terms, changes in competitive conditions and market acceptance of our new products and technologies. Additional risks and uncertainties are discussed in NeoMagic's most recent annual report on Form 10-K for the year ended January 31, 2010, filed on May 17, 2010,  filed with the United States Securities and Exchange Commission (SEC), which is available online at http://www.sec.gov. NeoMagic may, from time to time, make additional written or oral forward-looking statements, including statements contained in filings with the SEC and reports to shareholders. NeoMagic does not undertake the obligation to update any forward-looking statements that may be made by or on behalf of the Company, except as may be required by law.

NeoMagic is a registered trademark of NeoMagic Corporation and MiMagic is trademarked. All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.

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SOURCE NeoMagic Corporation