Neon Announces Neon Live to Optimize Livestream Content

SAN FRANCISCO, April 9, 2015 /PRNewswire/ -- Today Neon announced Neon Live, the company's fully automated image selection platform for livestreaming content, which Neon will be demonstrating at NAB 2015 in Las Vegas, April 13-16. Neon Live provides optimized thumbnail images from livestreaming content, equipping publishers with recent, relevant, and clickable thumbnails to showcase live content.

Neon Live comes to the market at a time when livestreaming has taken over social media, with the rise of Meerkat and Periscope. As more publishers choose to live stream their content, Neon Live allows them to have a frequently updated image thumbnail that captures recent events within the footage, driving people to view the content live.

"Livestreamed content has quickly become the most engaging and timely content that a publisher can share with their audience, which we saw first hand with Meerkat at SXSW 2015," said Sophie Lebrecht, CEO of Neon. "With an image thumbnail selected in real time from live footage and optimized for viewer engagement, Neon Live brings this experience to the user from the second they come across live content or land on a publisher's website."

Neon Live is cutting-edge technology for publishers in the sports, music, news, politics, and events space who frequently use livestreaming video to share live events with their audiences.

"A variety of publishers use Brightcove's live streaming technology to share live events with their audiences," said Mike Green, VP, Marketing and Business Development, Media at Brightcove. "We're pleased to continue our partnership with Neon, whose Neon Live product will now be able to provide our customers with the tools to optimize their live streaming content with up-to-date and relevant video stream thumbnails."

Currently most publishers use a static poster frame to represent live feeds, because they cannot dynamically extract the best frame from a live video feed. Neon Live not only provides a thumbnail, but selects the best frame from the last minute to be used as the image to drive views and engagement. This draws in viewers and helps publishers more successfully monetize live video.

About Neon

Neon, a startup based in San Francisco, identifies the images that you care about, and is the fully automated image selection platform for monetizing digital content. Neon's proprietary scientific solution draws from the underlying principles of perception and human cognition known to generate image engagement and emotional responses. Neon increases revenue for leading online news, sports, entertainment media publishers, advertisers and marketers. For more information, please visit: http://www.neon-lab.com/press

SOURCE Neon

Related Links

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