NeQuila™ By León Y Sol Shatters Convention: The World's First Alcohol-Free Tequila Made From Real Tequila Is Here

A new era of spirits begins. Pre-orders open August 4th. First access comes with a ticket to the launch party everyone will be talking about.

SAN FRANCISCO, Aug. 4, 2025 /PRNewswire/ -- What if you could have everything you love about tequila: its aroma, its fire, its story, without the alcohol? Not a knockoff. Not a compromise. The real thing, reimagined.

León Y Sol, the trailblazing tequila and lifestyle brand, is making history with the launch of NeQuila™, the first-ever tequila that starts with real tequila and is then artfully stripped of its alcohol, leaving behind a bold, complex, zero-proof spirit that defies every expectation.

This is not a mocktail ingredient. This is not a substitute.

This is tequila. Without the hangover. Without the fuzz. Without the limits.

NeQuila™ is the future of agave culture.
Crafted from high-quality agave in the heart of Mexico using traditional distillation methods, NeQuila™ undergoes a proprietary alcohol-removal process that keeps the body, bite, and beauty of tequila fully intact. The result: a zero-proof spirit that sips smooth, mixes masterfully, and challenges the entire idea of what a drink should be.

And now, for the first time ever, it's ready for the world.

And here's the difference: we don't mess with the formula.

No additives. No artificial anything. No flavor engineering. We start with real tequila, and we leave it exactly as it is, except for one thing: we take the alcohol out. That's it. The full flavor, depth, and natural character of agave remain untouched. It's not about cutting corners. It's about raising the bar.

Starting August 4th, a limited number of exclusive pre-orders will be available at www.nequila.com. Every early supporter will unlock VIP access to the official NeQuila Launch Party, an invite-only, no-holds-barred celebration of cultural innovation, creativity, and what's next.

"This is a line in the sand," said Bobby Marhamat, CEO of León Y Sol. "NeQuila is about rewriting the rules, about saying you don't have to dull the moment to make it meaningful. You don't have to compromise taste to live with intention. We created NeQuila for the bold, the curious, the unapologetic. This is for anyone who's ever wanted to drink differently without drinking less of life."

The timing couldn't be more electric. The zero-proof movement is exploding, but until now, the category has lacked one thing: authenticity. With NeQuila™, León Y Sol has delivered a category-defining answer—finally giving non-alcoholic spirits a seat at the bar with flavor, heritage, and soul.

This first drop will be extremely limited. Once it's gone, it's gone.

Be part of the movement. Be part of history.
Pre-orders open August 4th, 2025 at nequila.com.

ABOUT LEÓN Y SOL TEQUILA
León Y Sol is more than tequila. It's a movement — a lifestyle brand for those who live with intensity, celebrate with purpose, and never dilute who they are. Born in California and handcrafted in the Highlands of Jalisco, our award-winning expressions are made with 100% Blue Weber Agave, always additive-free, non-GMO, and gluten-free.

This is where tradition meets edge, where craftsmanship fuels culture. From fashion to music, nightlife to art, León Y Sol moves with the pulse of those who create, disrupt, and demand more from every moment.

This isn't just what tequila tastes like. It's what modern luxury feels like.

Contact:
Elisa Rocha
949-677-4878
[email protected]

SOURCE Leon Y Sol, Inc.