Nesh Unveils AI Workflows to Accelerate Sales in Chemicals, Materials, and Advanced Manufacturing

Sales Teams Optimize Product Recommendations, Ensure Compliance, and Stand Out in Competitive Markets

AUSTIN, Texas, Feb. 26, 2025 /PRNewswire/ -- Nesh, the Sales AI platform for chemicals, materials, and advanced manufacturing, today launched new generative AI workflows to help sales teams quickly match products to customer requirements, ensure regional regulatory compliance, and differentiate products in competitive markets.

This release furthers Nesh's mission to equip commercial teams with generative AI — enhancing customer conversations, increasing sales velocity, and accelerating revenue. A recent BCG Research study found that companies leading in AI investments see 1.5x higher revenue returns than their competitors by focusing on targeted, high-impact use cases.

"2025 will be the year companies move beyond experimentation with generative AI to focus on tools that deliver real ROI," said Sidd Gupta, CEO of Nesh. "Our new AI workflows are purpose-built to help chemicals, materials, and advanced manufacturing companies tackle complex revenue challenges with tailored solutions, ensuring measurable value and a competitive advantage."

Generative AI Workflows and the Future of Chemicals, Materials, and Advanced Manufacturing Sales

Nesh's generative AI workflows revolutionize how sales teams in the chemicals, materials, and advanced manufacturing industries operate, enabling them to navigate complexity with precision, speed, and confidence:

• Portfolio Optimization with Tailored Product Recommendations: Sales representatives leverage Nesh's advanced product finder to identify the right product for specific technical applications or source an alternative product when facing regulatory or supply chain constraints. With increasingly vast, complex, or specialized product portfolios, sales teams benefit from precise product positioning to meet customer expectations.
• ESG and Regulatory Compliance: The Nesh Regulatory and Compliance Queries analyze product data, technical data sheets (TDS), and safety data sheets (SDS) against regulatory requirements to instantly flag potential compliance issues. The workflows act as real-time compliance checks, helping sales reps ensure products meet regional and customer-specific standards instantly.
• Competitive Product Differentiation: The Nesh Product Comparison Workbook extracts key data points from portfolio or competitive products to generate a standardized comparison. Complex information is simplified into customer-specific requirements, unique value propositions, and critical differentiators for specific use cases or applications.

Transforming Revenue Operations and Customer Service Standards with Generative AI

Colorcon is a global leader in specialty film coatings, excipients, controlled-release formulations, and packaging for the pharmaceutical and nutraceutical industries, serving over 4,500 companies worldwide. The company recently engaged Nesh to supplement their commercial and technical teams by quickly suggesting relevant products and solutions to accelerate customer communication and deal progression.

With recent advancements in Generative AI, Colorcon's vast product portfolio provided a strategic opportunity to rethink how their field sales teams leverage product data from their technical experts. Colorcon's Innovation Team engaged Nesh to support the sales process by simplifying solution recommendations for each customer use case, helping customers achieve their objectives faster.

"For more than 60 years, Colorcon has been committed to using new technology and innovation to deliver advanced, safe, and sustainable solutions across the pharmaceutical and nutraceutical industries," said Ali Rajabi-Siahboomi, Colorcon Vice President & Chief Innovation Officer. "We are excited to leverage Nesh Sales AI to fully harness the data within our product portfolio to enhance and accelerate our commercial team's ability to serve the needs of customers."

Nesh Sales AI for Chemicals, Materials, & Advanced Manufacturing

Launched in 2024, the Nesh Sales AI platform is the only generative AI solution purpose-built for commercial teams — supporting technical sales, technical services, and marketing across the chemicals, materials, and advanced manufacturing value chain. Nesh customers benefit from the solution's unique abilities to handle the industry's data texture and transform product data into precise, actionable insights relevant to the industry's complex and long sales cycles.

Nesh serves industries including Specialty Chemicals, Paints & Coatings, Catalysts, Scientific Solutions, Pigments & Dyes, Animal Nutrition, Feed Additives, Life Sciences, Paper & Pulp, Adhesives, Cleaning Products, Packaging & Containers, Agrichemicals, Personal Care, Human Nutrition, Food Additives, and more.

About Nesh
Nesh Sales AI creates a single source of truth for commercial teams by combining product data and expert knowledge with AI built for chemicals, materials, and advanced manufacturing. Designed for the complex sales cycles of these industries, Nesh delivers actionable intelligence that empowers sales and marketing teams to enhance customer conversations, accelerate deal cycles, and drive revenue growth. Learn more at hellonesh.io.

SOURCE Nesh